CORE
🇺🇦Â
 make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
Filters
3 research outputs found
Internal brand management: introduction to the special issue and directions for future research
Author
A Chang
B Löhndorf
+43Â more
B Merrilees
C Baumgarth
C Burmann
C Burmann
C King
C King
C King
C King
C King
C King
Christoph Burmann
D Dean
DE Hughes
Debra Grace
FZ Saleem
H Shaari
K Punjaisri
K Punjaisri
K Punjaisri
K Punjaisri
K Terglav
L Moroko
L Xiong
MJ Matanda
MS Porricelli
MW Nyadzayo
MW Nyadzayo
N Ind
N Ind
N Kimpakorn
N Kimpakorn
NJ Sirianni
P Harris
R Gapp
R Piehler
R Piehler
R Preez Du
Rico Piehler
RW Mosley
S Henkel
S Tuominen
Shaun M Powell
TL Baker
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?
Author
Babin B.J.
Bauer T.N.
+56Â more
Bermúdez-González G.
Buil I.
Burmann C.
Burmann C.
Chan S.
Chang A.
Chen Z.
Clark A.
de Chernatony L.
Dean D.
Finkelstein S.
Følstad A.
Gardner T.M.
Hayes A.F.
Helm S.V.
Huang X.
Ieong C.Y.
Kim P.B.
Kimpakorn N.
King C.
King C.
King C.
LaBerge D.
Lee K.L.
Li C.
Little T.D.
Liu G.
Lu V.N.
Maden C.
Miles S.
Natarajan N.K.
Ng T.W.H.
Ng T.W.H.
Nyadzayo M.W.
Oshagbemi T.
Payne S.C.
Podsakoff P.M.
Pornpitakpan C.
Porricelli M.S.
Punjaisri K.
Punjaisri K.
Punjaisri K.
Richards I.
Rico P.
Salancik G.R.
Saleem F.Z.
Simões C.
Singer M.
Terglav K.
Trevor C.O.
Tsaur S.-H.
Vallaster C.
Voorhees C.M.
Wu W.-L.
Xie L.-S.
Zalesny M.D.
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
Employees as a second audience: the effect of external communication on internal brand management outcomes
Author
A Bandura
A Bergstrom
+77Â more
A Chang
A Diamantopoulos
B Löhndorf
C Baumgarth
C Burmann
C Burmann
C Fornell
C King
C King
C King
C King
C Mitchell
C Vallaster
CB Jarvis
Christoph Burmann
CM Ringle
D Dean
D Katz
D Wentzel
DE Hughes
E Delgado-Ballester
EM Eatough
F Acito
F Harris
FM Morhart
FZ Saleem
JF Hair
JF Hair
JF Hair
JP Meyer
JP Meyer
JW Graham
K Punjaisri
K Punjaisri
K Terglav
K Thomson
KF Mahnert
KJ Preacher
L Chernatony De
L Chernatony De
L Dyne Van
L Xiong
LL Berry
M Wetzels
MC Gilly
MC Gilly
MF Wolfinbarger
MF Wolfinbarger
MFW Celsi
Michael Schade
MW Nyadzayo
MW Nyadzayo
MY Yi
N Ind
N Ind
N Kimpakorn
N Kock
N Kock
NJ Allen
PM Podsakoff
PM Podsakoff
PM Podsakoff
R Piehler
R Piehler
R Piehler
R Piehler
Rico Piehler
RL Kahn
RM Baron
S Henkel
SB MacKenzie
SJ Miles
SJ Miles
TL Baker
TW Aurand
WR George
X Zhao
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref