Innovative Approaches in Tourism Business Development

In order to provide superior experience for tourists, innovative approaches in tourism business and product development are needed. The objective of this paper is to highlight the key challenges in creation of innovative tourism business opportunities, and provide wider understanding of its importance, especially for SMEs. A review of relevant literature on innovations in tourism is undertaken, then focusing on the specific issues in areas of potential forms of innovation. Specialisation, thematisation, inscenation, diversification and resort concept are identified as key innovative opportunities. On the other side, several management and marketing issues are identified regarding mentioned innovative approaches. First of all, competitive tourism environment generates need for cooperative forms of business behaviour, where networking provides additional sources for implementation of innovative initiatives, especially by SMEs. Key benefits of innovations in tourism business are noted and clearly defined, but in the practical sense, these opportunities are still, to a large extent, underused. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

New Geographies of Tourist Consumption: The Case of Montenegro

The aim of this paper is to increase the understanding of the opportunities and obstacles for developing entrepreneurial activities in agro-tourism sector in northern Montenegro. Therefore, this paper, thus, aims to set a framework for studying the role of innovations and entrepreneurship in the development of sustainable agro-tourism through identifying and providing suggestions for overcoming main entrepreneurial obstacles. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

The Role of Human Resource Practices on Profits Generated by the Innovations: The Role of Top Management Support and Regularity of Employees Meetings

Previous scholars argue that human resource practices advance valuable knowledge what could be reflected positively on innovations. Accordingly, we empirically investigate whether human resource related practices such as top management support and regularity of employees meetings are related to profit generated by the innovation activities. Using survey data of Montenegrin firms, we find that firms in which top management supports employees’ idea and have regular employees meetings related to innovation activities are likely to report higher profit generated by innovations. Therefore, our results underline the crucial role of human resource practices in the process of innovation that generates profitability for firms. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Going Entrepreneurial: Agro-tourism and Rural Development in Northern Montenegro

Background: In Montenegro, there is a growing awareness of the necessity to further develop sustainable forms of tourism and foster economic development of mostly agrarian northern rural areas. However, this is of the utmost importance not only for sustaining local economy, but also for creating more balanced framework for territorial development. Objectives: Paper aims to set a framework for studying the role of innovations and entrepreneurship in developing sustainable agro-tourism in Montenegro through identifying main resources, obstacles, challenges and potentials of the process. Methods/Approach: The analysis is based on both review of the secondary sources and the fieldwork conducted between June and October 2015 in rural areas of Kuci and Durmitor, as well as the number of interviews with farmers and tourism professionals from the country. Results: The results highlighted the low levels of both entrepreneurial culture and hospitality awareness amongst local population, lack of investments, infrastructural backwardness and insufficient government support as the main obstacles to developing successful and sustainable agro-tourism ventures. Conclusions: Public bodies should create a comprehensive strategy for sustainable tourism development, which should focus on providing incentives, training and support to the farmers eager to diversify their agro-activities through entrepreneurial actions

The Relationship between Cultural Tourist Experience and Recommendation Intention: Empirical Evidence from Montenegr

The cultural tourist experience emerges as an essential part of the offer of tourism services and is considered a crucial factor for tourism destination development. Although the existing literature has investigated the effect of cultural tourism, empirical evidence on the impact of cultural tourist experience on tourist behavior remains scarce. Therefore, this study aims to explore the relationship between different dimensions of cultural tourist experience and recommendation intention. Using Structural Equation Modelling, based on a sample of 80 tourists who visited Montenegro, the results indicate a statistically significant relationship between different dimensions of the cultural tourist experience and the recommendation intention of Montenegro as a destination. More precisely, the findings reveal that sensory, social, and emotional dimensions positively impact recommendation intention. Furthermore, the social dimension has a stronger effect than sensory and emotional dimensions. This study extends current research on cultural tourism by providing a better understanding of the relationship between components of cultural tourist experience and tourist behaviors, and, as such, can serve as a premise in improving destination management strategy

The Relationship between Cultural Tourist Experience and Recommendation Intention: Empirical Evidence from Montenegr

The cultural tourist experience emerges as an essential part of the offer of tourism services and is considered a crucial factor for tourism destination development. Although the existing literature has investigated the effect of cultural tourism, empirical evidence on the impact of cultural tourist experience on tourist behavior remains scarce. Therefore, this study aims to explore the relationship between different dimensions of cultural tourist experience and recommendation intention. Using Structural Equation Modelling, based on a sample of 80 tourists who visited Montenegro, the results indicate a statistically significant relationship between different dimensions of the cultural tourist experience and the recommendation intention of Montenegro as a destination. More precisely, the findings reveal that sensory, social, and emotional dimensions positively impact recommendation intention. Furthermore, the social dimension has a stronger effect than sensory and emotional dimensions. This study extends current research on cultural tourism by providing a better understanding of the relationship between components of cultural tourist experience and tourist behaviors, and, as such, can serve as a premise in improving destination management strategy

Going Entrepreneurial: Agro-tourism and Rural Development in Northern Montenegro

Background: In Montenegro, there is a growing awareness of the necessity to further develop sustainable forms of tourism and foster economic development of mostly agrarian northern rural areas. However, this is of the utmost importance not only for sustaining local economy, but also for creating more balanced framework for territorial development

WHAT SOCIO-DEMOGRAPHIC CHARACTERISTICS DO INFLUENCE THE LEVEL OF TOURIST’S SATISFACTION IN MONTENEGRO? EMPIRICAL ANALYSIS

Montenegro as tourist destination is committed to providing a high quality experience for the tourists while carefully managing the use of a rare natural resource. In order to achieve the strategic objectives in sustainable tourism development in the future, the main focus should be given to the analysis of the main determinants of tourist satisfaction. Using a database that provides information on tourist travel behaviour and satisfaction during her/his stay in Montenegro, we have conducted empirical analysis to understand if the socio-demographic characteristics are associated with the level of tourist’s satisfaction. The effect of socio-demographic characteristics is measured through five dimensions: gender, age, country of residence, occupation and wage. Using multinomial logit model we analyze above mentioned socio-demographic characteristics and their influence on the level of tourist’s satisfaction in Montenegro