What determines online consumers to migrate from PC to Mobile Terminals? -An empirical research on consumers’online channel-migration behaviors

With the improvement of telecommunication and wireless Internet-access technologies, smart mobile terminals have been extensively applied for mobile shopping. In this paper, PPM Model is taken as a theoretical framework and an empirical research method is employed to determine the antecedents influencing consumers’ decisions on migrating from PC-based shopping to mobile shopping. We found that inconvenience, security, perceived usefulness, and perceived ease of use are the significant antecedents influencing consumers’channel migration intention of choosing mobile shopping