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2 research outputs found

Reflections on the history of marketing thought and theory development

Author: AMA
Bartels R.
Bartels R.
Bartels R.
Bartels R.
Capella L.
Capella L.
Capella L.
Cox R.
Cox R.
Ferrell O.C.
Fisk G.
Hunt S.D.
Hunt S.D.
Hunt S.D.
Hunt S.D.
Jackson D.
Lipson H.
Monroe K.
Robert D. Tamilia
Shaw E.
Sheth J.
Stone R.
Tamilia R.D.
Wright J.
Publication venue: 'SAGE Publications'
Publication date
Field of study

The Classic Conceptualisation and Classification of Distribution Service Outputs – Time for a Revision?

Author: A. Maslow
A. Parasuraman
A. Parasuraman
B.J. Babin
B.J. Babin
C.H. Lovelock
D. Katz
D. Morschett
D. Watson
D.C. Bello
D.J. Luck
D.R. Bell
D.W. Wallace
E.M. Tauber
G. Botchen
G. Katona
G.J. Stigler
H.T. Keh
J. Alba
J. Gutman
J.A. Young
L.P. Bucklin
M.Y. Kiang
Marketing Staff of the Ohio State University
N. Bailey
O. Erdem
P. Kenhove Van
P. Kotler
P.B. Evans
R. Skipper
R.A. Peterson
R.D. Tamilia
R.I. Haley
R.R. Betancourt
R.R. Betancourt
R.R. Betancourt
S. Mottner
S.D. Hunt
S.D. Hunt
V.A. Zeithaml
V.K. Rangan
W. Lazer
W. Waterschoot van
W. Waterschoot van
W.C. Bender
W.D. English
W.L. Wilkie
Publication venue: 'Springer Science and Business Media LLC'
Publication date: 01/01/2011
Field of study

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