Current State and Perspectives of Twitter usage in Tourism

Twitter, as the most popular microblog has unquestionable viral impact. It presents what’s going on in the world by users posts and reposts and it’s became more than just a social network. Individuals, companies, organisations, even governments use Twitter on daily bases and get different kind of benefits from it. Tourism and hospitality sector use it for market positioning, branding, and as an information exchange system. Role of the social networks in tourism has been widely and thoroughly discussed in literature, although this paper narrows the area of interest and puts focus on Twitter. It represents systematic and comprehensive content analysis of 61 articles from 2009-2018. As number of research publications tripled in last two years, we represent how the role of Twitter in tourism developed from marketing tool to business planning and tourist movement predicting source for data mining and other most prominent methods. Now days, Twitter became central database of e-WOM. This paper brings value for both academy and business, as it shows newest findings and research trends, it also shows useful strategies and implementations which can help companies develop their own business strategies. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Current State and Perspectives of Twitter usage in Tourism

Twitter, as the most popular microblog has unquestionable viral impact. It presents what’s going on in the world by users posts and reposts and it’s became more than just a social network. Individuals, companies, organisations, even governments use Twitter on daily bases and get different kind of benefits from it. Tourism and hospitality sector use it for market positioning, branding, and as an information exchange system. Role of the social networks in tourism has been widely and thoroughly discussed in literature, although this paper narrows the area of interest and puts focus on Twitter. It represents systematic and comprehensive content analysis of 61 articles from 2009-2018. As number of research publications tripled in last two years, we represent how the role of Twitter in tourism developed from marketing tool to business planning and tourist movement predicting source for data mining and other most prominent methods. Now days, Twitter became central database of e-WOM. This paper brings value for both academy and business, as it shows newest findings and research trends, it also shows useful strategies and implementations which can help companies develop their own business strategies. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Application of Modern Technology: Perspective of Country Tourism Office

Social media are considered as one of the most significant data source of modern times. Among numerous industries affected by social media impact, tourism emerges as one of the key sectors where social media are progressively relevant. It has the impact on both destinations and enterprises. Data analytic systems help us to make smarter, data-driven decisions. Now that smartphones are broadly used, analytics systems are developed as mobile applications. The main objective of this paper is to examine the increasing role of the social media data analytics in tourism by presenting the case study on country tourism offices of Slovenia and Croatia. Both descriptive statistics and content analysis were used in order to explore, interpret and compare insights from social media provided by data analytics mobile application. Assorted practical implications have revealed from the study report, such as suggestions for content and the time and day of publishing in order to get higher engagement. Furthermore, no one, to the best of our knowledge, conducted similar research, so the paper contributes to the theoretical development of the field as well. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Fear at Delivering Presentations: Relations to Age

Highly polished presentations skills became prevalent communication technique in various academic and business disciplines fields. Presentation competencies became not just preferable, but indispensable for graduates on the employment market. The fear is the main reason, which decreases the presentation’s delivering quality, so the teachers include presentations into curricula from early stages of educations. Scholars continuously develop techniques and methods, which reduce student stress and anxiety during a presentation performance. However, different methods are effective for different types of fears and anxieties. The purpose of this paper is to establish is their connection between different age groups and different types of fear. The research was undertaken on a sample of 495 students from the Faculty of Economics and Business in Zagreb, and the correspondence analysis was used to examine the data. The evidence from this study confirmed that the different age groups are more prone to different kind of fears, and it provided a deeper understanding of the origins of student presentation fears. The results could be beneficial both for scholars who can use this paper for developing further investigations and for practitioners who work with students, for developing specific methods for different kind of fears and age groups.  This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.</p

The Usage of Collaborative Economy in Tourism: Overview and Trends for European Countries

Collaborative economy (CE) is the marketplace where individuals trade goods and services. With disruptive innovations as a key factor, CE has is reformulated strategies and methods of traditional global commerce and created new opportunities. Tourism and hospitality are the industries in which is CE used the most, especially at arranging accommodation and transportation. The purpose of this paper is to distinguish the state and trends of CE usage in tourism for European countries by comparing data obtained on Eurostat. In addition, results for accommodation and transport arrangement have been compared. CE usage in tourism has been compared to the frequency of internet usage of individuals in European countries to extract knowledge on factors which may influence on CE usage in European countries. In most countries, the percentage of CE usage in tourism is extensively increasing, which indicates that European travellers have recognised the benefits of CE practices such as more personalised offer and diversification. Results showed a correlation between CE usage in tourism frequency of internet usage and the level of digital skills for individuals from European. That could suggest that the biggest issue for CE development in European countries is poverty and infrastructure. Future research should focus on the empirical testing the correlation of the variables as well as extracting themes for CE usage in order to identify the factor of success in a specific country. This work is licensed under a&nbsp;Creative Commons Attribution-NonCommercial 4.0 International License.</p

Enterprise Digital Divide: Website e-Commerce Functionalities among European Union Enterprises

Background: Information and communication technologies (ICTs) gained prevalent organizational and structural value in the modern economy. E-commerce is one of the sectors directly influenced by technological change. However, not all countries have the same opportunities to develop e-commerce growth; there are significant discrepancies in ICT utilization worldwide, known as the digital divide. Objectives: The purpose of this paper is to explore the level of difference among European countries regarding the e-commerce functionalities in their enterprises using a cluster analysis. Methods/Approach: To accomplish the paper goal, the k-means cluster analysis was conducted on the Eurostat data from 2019. Enterprises from 28 European countries were taken into consideration. The Kruskal-Wallis test is used to explore if the differences among clusters regarding the digital development, measured by the Digital Economy and Society Index are significant. Results: The investigation confirmed that there are significant differences among European countries regarding the development of e-commerce. However, a similar level of e-commerce is not related to economic and digital development. Conclusions: Since the relationship between economic development and e-commerce development in European countries is not linear, country-level policies are likely to be significant factors driving e-commerce development, which leads to the need for further investigation of this issue

Presentation skills of business and economics students: Cluster analysis

Presentation skills are one of the most important tools that are required on numerous occasions in education and business. In most of the business and economics colleagues, presentation skills are taught as part of the curriculum, of at least several courses. Therefore, it could be expected that presentation skills would be highly developed among business and economics students. However, in practice, people develop numerous fears and barriers to the presentation in public. On the other hand, students do not behave in the same manner taking into account their fear towards the presentation in public. The goal of the paper is to investigate if there are homogenous groups of students according to their attitude towards the presentation, both as sources of success and as a source of fear. Cluster analysis has been employed to fulfil the paper goal. Non-hierarchical k-means analysis has been conducted on data collected by the research instrument about the benefits and fears from the presentations on the sample of students enrolled in business and economics colleagues. Results indicate that there are homogenous groups of students according to presentation perceived benefits and fears, but the composition of these groups indicates that perceived benefits and fears of presentations are not always related in the same direction

Data mining approach to internal fraud in a project-based organization

Data mining is an efficient methodology for uncovering and extracting information from large databases, which is widely used in different areas, e.g., customer relation management, financial fraud detection, healthcare management, and manufacturing. Data mining has been successfully used in various fraud detection and prevention areas, such as credit card fraud, taxation fraud, and fund transfer fraud. However, there are insufficient researches about the usage of data mining for fraud related to internal control. In order to increase awareness of data mining usefulness in internal control, we developed a case study in a project-based organization. We analyze the dataset about working-hour claims for projects, using two data mining techniques: chi-square automatic interaction detection (CHAID) decision tree and link analysis, in order to describe characteristics of fraudulent working-hour claims and to develop a model for automatic detection of potentially fraudulent ones. Results indicate that the following characteristics of the suspected working-hours claim were the most significant: sector of the customer, origin and level of expertise of the consultant, and cost of the consulting services. Our research contributes to the area of internal control supported by data mining, with the goal to prevent fraudulent working-hour claims in project-based organizations

Twitter usage in Tourism: Literature Review

Background: Twitter is the most popular microblog platform. Individuals, companies, organizations, and even governments use Twitter on a daily bases and get vast benefits from it. Twitter also has been valuable for the tourism sector, especially in developing business strategies, planning and studying tourist decision-making processes. Objectives: Goal of the paper is to identify the trends, patterns and the research gaps of the research focusing on the Twitter usage in tourism. Methods/Approach: A bibliometric analysis was conducted in order to identify significant authors, journals, and institutions who engaged in the research-oriented towards Twitter utilization in tourism. In addition, text-mining analysis has been conducted in order to extract and identify the topics of the papers investigating the utilization of Twitter for tourism research. Results: Research of Twitter utilization in tourism has increased substantially in the last decade, with most of the research conducted in the United States and Japan. Extracted topics are focused on distinctive themes, such as network analysis, word of mouth, and destination management. Conclusions: New topics have emerged, such as the utilization of Twitter in crisis communication and terrorist attacks, as well as the integration of Twitter and other social media such as Flickr

Usage of Simulation Games in Higher Educational Institutions teaching Economics and Business

Higher education institutions are embracing technology development and innovative teaching methods in order to prepare their students to be future professionals. New teaching frameworks extend existing learning approaches and set students as main characters of the learning process, which shifts the focal point from educators to students developing their abilities and knowledge. Psychology experts distinguished the role of games and play as an important factor in intellectual development a long time ago. Simulation games in education are widely acknowledged as highly effective methods, which produce numerous positive effects such as higher performance, engagement, and learning motivation. In this paper, we aimed to investigate the usage of simulation games in higher education institutions. The survey research has been conducted on a sample of 180 lectures at several faculties of economics in numerous European countries. The main goal of the paper is to investigate what is the level of usage of simulation games at faculties of economics, with the specific goals of comparing simulation games to the other types of teaching and discuss their advantages as well as barriers towards their usage. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.</p