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5 research outputs found
International advertising strategies of multinational enterprises in the Middle East
Author
Buzzell R.D.
George Balabanis
+9 more
Harris G.
Hite R.
Kanso A.
Levitt T.
Queich J.A.
Ricks D.A.
Sarah Turnbull
T.C. Melewar
Tai S.H.C.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Advertising standardization in India: US multinational experience
Author
Aruna Chandra
Baalbaki I.S.
+22 more
Black G.
Boddewyn J.J.
Buckley P.J.
Buzzell R.
David A. Griffith
Eger J.M.
Elinder E.
Harvey M.G.
James W.L.
John K. Ryans
Kanso A.
Levitt T.
Ohmae K.
Onkvisit S.
Propson C.F.
Quelch J. A.
Ryans J.K.
Sethi V.
Shoham A.
Sorenson R.Z.
Tai S.H.C.
Tai S.H.C.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Marketing mix standardization in multinational corporations: A review of the evidence
Author
Aaker D.A.
Bartlett C.A.
+49 more
Bartlett C.A.
Bartlett C.A.
Bartlett C.A.
Bennis W.G.
Bossidy L.
Burgelman R.A.
Chhabra S.S.
Craft S.H.
Day E.
Douglas S.P.
Farley J.U.
Ferraro F.
Ghoshal S.
Harris G.
Huszagh S.M.
Kale S.H.
Kanter R.M.
Kashani K.
Kim W.C.
Kirpalani V.H.
Kotler P.
Levitt T.
Martenson R.
Michell P.
Mintzberg H.
Ohmae K.
Onkvisit S.
Pawson R.
Penrose E.
Pfeffer J.
Plummer J.T.
Porter M.E.
Porter M.E.
Porter M.E.
Prahalad C.K.
Quelch J.A.
Rau P.A.
Sethi S.P.
Shao A.T.
Sorenson R.Z.
Subramanian M.
Szymanski D.M.
Tai S.H.C.
Thorelli H.B.
Ueltzhoffer J.A.C.
Vrontis D.
Walters P.G.P.
Walters P.G.P.
Yip G.S.
Publication venue
'Wiley'
Publication date
01/01/2007
Field of study
No full text
10.1111/j.1468-2370.2007.00213.xInternational Journal of Management Reviews94303-32
Crossref
ScholarBank@NUS
The influence of culture upon consumers’ desired value perceptions: A research agenda
Author
Berry J.W.
Bock P.K.
+43 more
Cui G.
Du Preez J.P.
Fishbein M.
Fisher G.
Flint D.J.
Geistfeld D.H.
Hall E.T.
Hall E.T.
Hampden-Turner C.M.
Hofstede G.
Hoyer W.D.
Jeffrey W. Overby
Johnson M.D.
Kahle L.
Kale S.H.
Kitayama S.
Kluckhohn F.
Lai A.W.
Levitt T.
Maslow A.H.
Matsumoto D.
McCracken G.
Myers J.H.
Olson J.C.
Pavia T.M.
Reynolds T.J.
Robert B. Woodruff
Rokeach M.
Roth M.S.
Sarah Fisher Gardial
Schwartz S.H.
Sheth J.N.
Sojka J.Z.
Tai S.H.C.
Taylor S.E.
Thogersen J.
Triandis H.C.
Triandis H.C.
Triandis H.C.
Tse D.K.
Veroff J.B.
Woodruff R.B.
Zaltman G.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
To standardize or to adapt? – A comprehensive review and assessment of the literature
Author
A. Birnik
A. Caruana
+141 more
A. Chandra
A. Chandra
A. Lockett
A. O’Cass
A. O’Cass
A. Schuh
A. Shoham
A. Shoham
A. Shoham
A. Shoham
A. Shoham
A. Özsomer
A. Özsomer
A.-W. Harzing
A.-W. Harzing
A.J. Maule
B. Merrilees
B. Rosenbloom
B.B. Schlegelmilch
C. Bartlett
C. Lee
C.A. Solberg
C.A. Solberg
C.C. Bianchi
C.C. Bianchi
C.K. Prahalad
C.M.P. Sousa
C.M.P. Sousa
C.M.P. Sousa
C.R. Anderson
C.R. Taylor
C.S. Katsikeas
D. Birch
D. Dow
D. Vrontis
D.A. Griffith
D.B. Stewart
D.J. Lemak
D.L. Alden
D.L. Alden
E. Elinder
E. Elinder
E. Ko
F. Fastoso
F. Robles
G. Cui
G.C. O’Connor
G.T.M. Hult
H. Hoeken
H.A. Simon
H.A. Simon
H.F.L. Chung
H.F.L. Chung
H.F.L. Chung
H.J. Cheon
H.V. Perlmutter
H.Y. Wong
I. Roostal
J. Evans
J. Florin
J. Saunders
J.A. Parnell
J.H. Pae
J.J. Boddewyn
J.K. Ryans
J.M. Mezias
J.M. Pennings
K. Glaister
K. Sirisagul
K.G. Pillai
K.R. Conner
L.C. Leonidou
L.F. Lages
L.F. Lages
L.F. Lages
L.K.S. Lim
M. Callow
M. Hultman
M. Kutschker
M. Kutschker
M. Subramaniam
M. Theodosiou
M. Theodosiou
M. Tixier
M. Yamin
M.A. Littrell
M.A. Merz
M.D. Cohen
M.S. Roth
M.W. Peng
N. Dawar
N. Dawar
N. Singh
N. Venkatraman
N. Venkatraman
N.K. Viswanathan
N.V. López
O. Schilke
P. Gabrielsson
P. Kotler
P. Michell
P.A. Rau
R. Friedmann
R. Grewal
R. Grosse
R. Rosenthal
R. Suri
R.A. Westbrook
R.E. Klippel
R.G. Javalgi
R.G. Javalgi
R.J. Calantone
R.L. Priem
R.Z. Sorenson
S. Okazaki
S. Onkvisit
S. O’Donnell
S. Samiee
S. Schmid
S. Schmid
S. Schmid
S. Xu
S. Zou
S.C. Jain
S.H.C. Tai
S.M. Shugan
S.P. Douglas
S.S. Chhabra
S.T. Cavusgil
S.T. Cavusgil
S.W. Geiger
T. Levitt
T.C. Melewar
T.L. Powers
U. Fincke
V.A. Zeithaml
W. Hahn
W. Hahn
W.H. Starbuck
W.J. Keegan
Z.E. Shipchandler
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2012
Field of study
No full text
Crossref