5 research outputs found
International advertising strategies of multinational enterprises in the Middle East
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Advertising standardization in India: US multinational experience
- Author
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
Marketing mix standardization in multinational corporations: A review of the evidence
- Author
- Aaker D.A.
- Bartlett C.A.
- Bartlett C.A.
- Bartlett C.A.
- Bartlett C.A.
- Bennis W.G.
- Bossidy L.
- Burgelman R.A.
- Chhabra S.S.
- Craft S.H.
- Day E.
- Douglas S.P.
- Farley J.U.
- Ferraro F.
- Ghoshal S.
- Harris G.
- Huszagh S.M.
- Kale S.H.
- Kanter R.M.
- Kashani K.
- Kim W.C.
- Kirpalani V.H.
- Kotler P.
- Levitt T.
- Martenson R.
- Michell P.
- Mintzberg H.
- Ohmae K.
- Onkvisit S.
- Pawson R.
- Penrose E.
- Pfeffer J.
- Plummer J.T.
- Porter M.E.
- Porter M.E.
- Porter M.E.
- Prahalad C.K.
- Quelch J.A.
- Rau P.A.
- Sethi S.P.
- Shao A.T.
- Sorenson R.Z.
- Subramanian M.
- Szymanski D.M.
- Tai S.H.C.
- Thorelli H.B.
- Ueltzhoffer J.A.C.
- Vrontis D.
- Walters P.G.P.
- Walters P.G.P.
- Yip G.S.
- Publication venue
- 'Wiley'
- Publication date
- 01/01/2007
- Field of study
10.1111/j.1468-2370.2007.00213.xInternational Journal of Management Reviews94303-32
The influence of culture upon consumers’ desired value perceptions: A research agenda
- Author
- Berry J.W.
- Bock P.K.
- Cui G.
- Du Preez J.P.
- Fishbein M.
- Fisher G.
- Flint D.J.
- Geistfeld D.H.
- Hall E.T.
- Hall E.T.
- Hampden-Turner C.M.
- Hofstede G.
- Hoyer W.D.
- Jeffrey W. Overby
- Johnson M.D.
- Kahle L.
- Kale S.H.
- Kitayama S.
- Kluckhohn F.
- Lai A.W.
- Levitt T.
- Maslow A.H.
- Matsumoto D.
- McCracken G.
- Myers J.H.
- Olson J.C.
- Pavia T.M.
- Reynolds T.J.
- Robert B. Woodruff
- Rokeach M.
- Roth M.S.
- Sarah Fisher Gardial
- Schwartz S.H.
- Sheth J.N.
- Sojka J.Z.
- Tai S.H.C.
- Taylor S.E.
- Thogersen J.
- Triandis H.C.
- Triandis H.C.
- Triandis H.C.
- Tse D.K.
- Veroff J.B.
- Woodruff R.B.
- Zaltman G.
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
To standardize or to adapt? – A comprehensive review and assessment of the literature
- Author
- A. Birnik
- A. Caruana
- A. Chandra
- A. Chandra
- A. Lockett
- A. O’Cass
- A. O’Cass
- A. Schuh
- A. Shoham
- A. Shoham
- A. Shoham
- A. Shoham
- A. Shoham
- A. Özsomer
- A. Özsomer
- A.-W. Harzing
- A.-W. Harzing
- A.J. Maule
- B. Merrilees
- B. Rosenbloom
- B.B. Schlegelmilch
- C. Bartlett
- C. Lee
- C.A. Solberg
- C.A. Solberg
- C.C. Bianchi
- C.C. Bianchi
- C.K. Prahalad
- C.M.P. Sousa
- C.M.P. Sousa
- C.M.P. Sousa
- C.R. Anderson
- C.R. Taylor
- C.S. Katsikeas
- D. Birch
- D. Dow
- D. Vrontis
- D.A. Griffith
- D.B. Stewart
- D.J. Lemak
- D.L. Alden
- D.L. Alden
- E. Elinder
- E. Elinder
- E. Ko
- F. Fastoso
- F. Robles
- G. Cui
- G.C. O’Connor
- G.T.M. Hult
- H. Hoeken
- H.A. Simon
- H.A. Simon
- H.F.L. Chung
- H.F.L. Chung
- H.F.L. Chung
- H.J. Cheon
- H.V. Perlmutter
- H.Y. Wong
- I. Roostal
- J. Evans
- J. Florin
- J. Saunders
- J.A. Parnell
- J.H. Pae
- J.J. Boddewyn
- J.K. Ryans
- J.M. Mezias
- J.M. Pennings
- K. Glaister
- K. Sirisagul
- K.G. Pillai
- K.R. Conner
- L.C. Leonidou
- L.F. Lages
- L.F. Lages
- L.F. Lages
- L.K.S. Lim
- M. Callow
- M. Hultman
- M. Kutschker
- M. Kutschker
- M. Subramaniam
- M. Theodosiou
- M. Theodosiou
- M. Tixier
- M. Yamin
- M.A. Littrell
- M.A. Merz
- M.D. Cohen
- M.S. Roth
- M.W. Peng
- N. Dawar
- N. Dawar
- N. Singh
- N. Venkatraman
- N. Venkatraman
- N.K. Viswanathan
- N.V. López
- O. Schilke
- P. Gabrielsson
- P. Kotler
- P. Michell
- P.A. Rau
- R. Friedmann
- R. Grewal
- R. Grosse
- R. Rosenthal
- R. Suri
- R.A. Westbrook
- R.E. Klippel
- R.G. Javalgi
- R.G. Javalgi
- R.J. Calantone
- R.L. Priem
- R.Z. Sorenson
- S. Okazaki
- S. Onkvisit
- S. O’Donnell
- S. Samiee
- S. Schmid
- S. Schmid
- S. Schmid
- S. Xu
- S. Zou
- S.C. Jain
- S.H.C. Tai
- S.M. Shugan
- S.P. Douglas
- S.S. Chhabra
- S.T. Cavusgil
- S.T. Cavusgil
- S.W. Geiger
- T. Levitt
- T.C. Melewar
- T.L. Powers
- U. Fincke
- V.A. Zeithaml
- W. Hahn
- W. Hahn
- W.H. Starbuck
- W.J. Keegan
- Z.E. Shipchandler
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2012
- Field of study