2 research outputs found
Marktsegmentierung im Dienstleistungsbereich
- Author
- A Parasuraman
- B Hentschel
- B Hentschel
- B Stegmuller
- CJ Easingwood
- D Petersmann
- D Rössl
- D Wölm
- DF Abell
- F Scheuch
- G Haedrich
- GL Shostack
- H Corsten
- H Freter
- H Frey
- H Friedrich
- H Meffert
- H Meffert
- H Mühlbacher
- HJ Schmengler
- J Gutsche
- J Krautter
- JEG Bateson
- JW Keon
- KP Kaas
- LL Berry
- M Bruhn
- M Kirchgeorg
- M Rosada
- P Kotler
- PE Green
- PR Dickson
- R Köhler
- RJ Haley
- S Albers
- S Haller
- SA Lynn
- TJ Drieseberg
- U Vavrik
- V Trommsdorff
- WR Smith
- Y Datta
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/1998
- Field of study
No full textMarkenwirkungen
- Author
- A Chaudhuri
- A Fischer
- A Florack
- A Herrmann
- A Herrmann
- A Paivio
- A Paivio
- A Resnik
- A Roddick
- A Sernovitz
- AH Eagly
- AK Kohli
- AM Collins
- AM Muniz
- AY Lee
- B Grohmann
- B Loken
- B Popp
- B Tischer
- BA Carroll
- BH Schmitt
- BJ Pine
- BL Stern
- BM Bass
- BM Bass
- BP Shapiro
- BT Venable
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Baumgarth
- C Bosch
- C Knackfuß
- C Scheier
- C Scheier
- C Scheier
- C Springer
- C Wittke-Kothe
- C Yoon
- C-M Albrecht
- CA O’Reilly
- CA Smith
- CK Atkin
- CL Costley
- CW Park
- CW Park
- CW Park
- CW Park
- D Dension
- D Kahneman
- D Lam
- D Wentzel
- DA Aaker
- DC Court
- DE Rummelhart
- DJ Simons
- DM Boush
- DM Zeitlin
- DR Lehmann
- DW Organ
- E Delgado-Ballester
- E Heller
- E Maoz
- EH Schein
- EH Schein
- F Eichen
- F Harris
- F Hieronimus
- F Loewenfeld v.
- F Morhart
- F Morhart
- F Morhart
- F Strack
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- F-R Esch
- FIM Craik
- G Behrens
- G Behrens
- G Brüne
- G Harter
- G Hofstede
- G Hofstede
- G Jeck-Schlottmann
- G Katz
- G Mandler
- G Schreyögg
- G Silberer
- G Wiswede
- G Wiswede
- G Yukl
- G Zaltman
- GJ Gorn
- GM Fitzsimons
- GR Bachmann
- GS Low
- H Ahn
- H Bless
- H Diller
- H Größer
- H Jungermann
- H Krohmer
- H Mandl
- H Mao
- H Mayer
- H Mühlbacher
- H Nolte
- H Sattler
- H Steffenhagen
- H Steinmann
- H-D Dahlhoff
- H-D Ruge
- H-D Ruge
- HH Bauer
- HL Davis
- HL Deitmar
- HY Wong
- I Ajzen
- I Ajzen
- I Garnefeld
- I Levin
- I Papasolomou
- I Papasolomou
- IP Levin
- J Agrawal
- J Baetge
- J Bloemer
- J Cooper
- J Felfe
- J Felfe
- J Förster
- J Gromark
- J Gutsche
- J Leyla
- J Meyers-Levy
- J Napoli
- J Perrey
- J Redler
- J-N Kapferer
- J-N Kapferer
- JA Howard
- JC Karremans
- JC Narver
- JC Olson
- JH McAlexander
- JJ Brakus
- JL Aaker
- JL Aaker
- JL Aaker
- JL Zaichkowsky
- JP Peter
- JR Doyle
- JR Rossiter
- JS Armstrong
- JU McNeal
- JW Alba
- JW Graham
- K Jain
- K Jung
- K Kilian
- K Kilian
- K Koeppler
- K Lewin
- K Punjaisri
- K Roberts
- K Thomson
- KA Machleit
- KL Ailawadi
- KL Keller
- KR Robertson
- KS Cameron
- L Dyne v
- Lieven
- LJ Marks
- LK Hawks
- M Bosnjak
- M Bruhn
- M Frese
- M Hoppe
- M Hubbard
- M Irle
- M Klammer
- M Reeb
- M Schallehn
- M Schmidt
- M Sherif
- M Sujan
- M Thomson
- M Urde
- M Urde
- M Urde
- M Venkatesan
- M Wäger
- Macnotes
- MC Gilly
- MJ Sirgy
- MT Ewing
- N Kumar
- Nivea
- NJ Allen
- O Nickel
- O Zierl
- P Geus
- P Hammann
- P Hankinson
- P Hankinson
- P Hehn
- P Laaksonen
- P Maloney
- P Nedungandi
- P Watzlawick
- P Weinberg
- PCM Govers
- PF Lazarsfeld
- PM Podsakoff
- Principals
- PW Henderson
- R Algesheimer
- R Buck
- R Linxweiler
- R Mäder
- R Piehler
- R Plutchik
- R Reber
- R Schobert
- R Sievers v
- RB Zajonc
- RB Zajonc
- RC Atkinson
- RD Blackwell
- RE Milliman
- RJ Gerrig
- RK Srivastava
- RP Bagozzi
- RW Belk
- S Diehl
- S Fichtel
- S Helm
- S Henkel
- S Hoeffler
- S Högl
- S Magin
- S Meyer
- S Müller
- S Rajaram
- S Zeplin
- S-O Tergan
- SA Sackmann
- SB MacKenzie
- SB MacKenzie
- SE Beatty
- SM Fournier
- SM Fournier
- SP Brown
- T Dvir
- T Foscht
- T Foscht
- T Leidenkrantz
- T Möll
- T Nink
- T Nudd
- T Schaefer
- TA Shimp
- TC Freundt
- TE Becker
- TE Deal
- TF Mangleburg
- TJ Drieseberg
- TJ Reynolds
- TL Childers
- TO Brexendorf
- U Herbst
- V Lane
- V Trommsdorff
- VM Priemer
- VR Rao
- W Boulding
- W Edelmann
- W Gaede
- W Kroeber-Riel
- W Kroeber-Riel
- W Metzger
- W Staehle
- W Stolle
- W Twardawa
- WD Hoyer
- WD Hoyer
- WD Wells
- WF Brewer
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full text
