4 research outputs found
The impact of including images in a conjoint measurement task: evidence from two small-scale studies
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
15.3 Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- 01/01/2015
- Field of study
Shared Consumer Needs Across India and China: A Path to Global Advertising of Services?
- Author
- A Bardi
- A Furnham
- A Hinterhuber
- A Krishnamurthy
- A Patni
- A Saxenian
- A Saxenian
- ACO Siqueira
- AIDA Costa
- Anup Krishnamurthy
- B Mueller
- B Swoboda
- BA Walker
- BG Glaser
- BG Glaser
- C Homburg
- CE Gengler
- CR Taylor
- D Duangboudda
- D Lerman
- D Maheswaran
- D Slater
- D Ward
- E Deci
- E Garbarino
- E Kaynak
- E Pernu
- EI Mostovicz
- F Buttle
- F Langerak
- F Yahya
- FM Chuang
- FW McFarlan
- G Fennell
- G Harris
- G Hofstede
- G Moran
- GS Day
- H Cooper
- H Szu-Chi
- HJ Park
- I Gough
- J Arndt
- J Blythe
- J Cadogan
- J Cohen
- J Garrett
- J Gutman
- J Gutman
- J Pincus
- J Rekom van
- J Senyszyn
- J Zhang
- JC Narver
- JJ Arnett
- JM Phillips
- JN Sheth
- JO Kim
- JS Podoshen
- K Grayson
- K Kim
- L Sudbury-Riley
- L Tay
- L Zhou
- L Zhou
- M Agrawal
- M Bergstrom
- M Brettel
- M Laroche
- M Mooij De
- M Mooij De
- M Mooij De
- M Paul
- M Rokeach
- M Winell
- MA Akaka
- MK Mooij De
- ML Peterman
- N Donthu
- N Hennigs
- N Zhou
- P Kotler
- P Riefler
- P Shukla
- P Silayoi
- PR Cateora
- Pradip H. Sadarangani
- R Barrena
- R Batra
- R Mascio Di
- R Pieters
- RE Hite
- RE Petty
- Richard P. Bagozzi
- RL Moore
- RP Bagozzi
- RP Bagozzi
- RW Brislin
- S Chow
- S Okazaki
- S Okazaki
- S Okazaki
- S Onkvisit
- S Samiee
- S Zou
- SE Moriarty
- SF Slater
- SH Schwartz
- SHC Tai
- T Doctoroff
- T Kuisma
- T Levitt
- TJ Domzal
- TJ Reynolds
- TJ Reynolds
- TJ Reynolds
- TJ Reynolds
- V Gupta
- W Darley
- W Gong
- W Winit
- WAK Frost
- WD Perreault
- WJ Keegan
- Y Cheong
- Y Xu
- Y Zhang
- Y Zhang
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
How valence, volume and variance of online reviews influence brand attitudes
- Author
- A Chakravarty
- A Drolet
- A Khare
- A Kronrod
- A Mafael
- A Minnema
- A Mishra
- A Rosario
- AA Mitchell
- AB Eisingerich
- AE Schlosser
- AG Ryder
- AM Baker
- B Loken
- C Cascio
- C Dellarocas
- C Huffman
- C Park
- CJ Thompson
- CW Park
- CW Park
- CW Yoo
- D Aaker
- D Atkin
- D Bowman
- D Godes
- D Katz
- D Lam
- D Maheswaran
- D Mayzlin
- D Smith
- D Yin
- D-M Koo
- DA Aaker
- DM Boush
- DS Kostyra
- E Anderson
- ER Hirt
- F Heider
- F Wang
- F Zhu
- FR Jimenez
- G Christodoulides
- G Cui
- H Bless
- H Tajfel
- H Tajfel
- HH Chang
- HJ Schau
- I Ajzen
- I Ajzen
- I Simonson
- IB Hong
- IJ Dolich
- J Berger
- J Berger
- J Goldenberg
- J Kim
- J Kim
- J O'Shaughnessy
- JA Chevalier
- JA Folse
- JA Kiely
- JE Escalas
- JH Larkin
- JJ Skowronski
- JR Priester
- JT Cacioppo
- K DeBono
- K Edwards
- K Edwards
- K Floyd
- K Roberts
- KE Voss
- KL Keller
- KL Keller
- KL Keller
- KT Lee
- L Casalo
- L Festinger
- L Zhang
- LR Fabriger
- M Bruder
- M Fishbein
- M Fishbein
- M Fishbein
- M Kimura
- M Knoll
- M Li
- M Nguyen
- M Relling
- M Strahilevitz
- MA Hogg
- MB Brewer
- MG Millar
- MJ Salganik
- MJ Smoski
- ML Meuter
- MR Solomon
- MT Pham
- N Archak
- N Mandel
- N Purnawirawan
- N Purnawirawan
- N Schwarz
- NL Collins
- NN Ho-Dac
- OL Braun
- P Gupta
- P Rozin
- PK Chintagunta
- PM Brunet
- PM Herr
- Q Cao
- Q Ye
- R Adaval
- R Aggarwal
- R Ahluwalia
- R Buck
- R Davis
- R East
- R Jenkins
- R Kleine
- R Langan
- R Lutz
- R Neelamegham
- RA Wicklund
- RE Petty
- RE Petty
- RG Duffett
- RH Fazio
- RH Fazio
- RH Fazio
- RM Schindler
- RM Schindler
- RP Bagozzi
- RP Bagozzi
- RW Belk
- RW Belk
- S Bambauer-Sachse
- S Bhat
- S Chaiken
- S Czellar
- S Fournier
- S Gensler
- S He
- S Ludwig
- S Ransbotham
- S Sen
- S Senecal
- S Tirunillai
- SG Moore
- SG Moore
- SJ Breckler
- SM Mudambi
- SP Brown
- T Hennig-Thurau
- T Tang
- TC Liu
- TJ Domzal
- TK Schaller
- TL Huston
- TW Gruen
- UR Orth
- WW Moe
- X Liu
- Y Benkler
- Y Chen
- Y Liu
- Y See
- Y Sun
- Y Ying
- Y You
- YK Choi
- Z Chen
- Z-P Fan
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study