35 research outputs found
Prevalence and co-occurrence of compulsive buying, problematic Internet and mobile phone use in college students in Yantai, China: relevance of self-traits
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Prevalence, sociodemographic factors, psychological distress, and coping strategies related to compulsive buying: a cross sectional study in Galicia, Spain
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Consumer theory’s narcissism epidemic: Towards a theoretical framework that differentiates the self and other
No full textCollege Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing
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Brand New Consumers: A Social Practice Approach to Young Immigrants Coping with Material Culture in Italy
No full textThe Cultural Construction of Brazilian Bodies and Status
No full textThe rewards of success in emerging markets are potentially huge, and as luxury companies continue to expand their global reach, they will need to continually assess if their current strategy is delivering competitive advantage. Luxury Brands in Emerging Markets is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies. Emerging markets are incessantly evolving and the continuous need for new market intelligence will be critical in addressing complex issues and delivering business success. It is these new insights at the very frontiers of new knowledge and practice that will provoke dialogue and debate in the boardroom, as well as in classrooms that are preparing future luxury company executives
