1 research outputs found
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
- Author
- A Chaudhuri
- A Gustafsson
- A Helkkula
- A Krystallis
- A Meesala
- A Olavarría-Jaraba
- A Ostrom
- A Pansari
- A Stein
- A Álvarez-Milán
- B Hernández-Ortega
- B Hollenbeck
- B Moliner-Velázquez
- B Yoo
- B Yoo
- BD Keillor
- BH Ferns
- BJ Babin
- BJ Calder
- C Fombrun
- C Fornell
- C Fornell
- C Prentice
- C Veloutsou
- CA de Matos
- CP Bebko
- D Aaker
- D Aaker
- D Barclay
- D Golinelli
- D Lee
- D Sprott
- DB Arnett
- DM Frías
- DY Kim
- E Boksberger
- E Nesset
- E Ostrom
- FR Esch
- G Walsh
- H Datta
- H Umasuthan
- I Khan
- J Agarwal
- J Cambra-Fierro
- J Cambra-Fierro
- J Cambra-Fierro
- J Cambra-Fierro
- J Cambra-Fierro
- J Cohen
- J Henseler
- J Henseler
- J Kandampully
- J Kumar
- J Lallement
- J van Doorn
- JA Flores-Hernández
- JF Hair Jr
- JJ Janney
- JL Roldán
- K Gelbrich
- K Heinonen
- K Walker
- KH Kim
- KL Keller
- KL Keller
- L Arditto
- L Su
- L Tournois
- LL Berry
- LN Hau
- LT Hu
- M Campbell
- M Fuentes-Blasco
- M Gómez
- M López-Pérez
- M Sarstedt
- M Srivastava
- M Yani-de-Soriano
- MA An
- MA Nassar
- MK Brady
- MM de Lima
- N Kock
- O Khosravizadeh
- O Obilo
- P Foroudi
- P Harrigan
- P Hunter-Jones
- P Martínez
- P Punyatoya
- PA Argenti
- PC Verhoef
- PM Podsakoff
- PM Podsakoff
- PPW Wong
- PW Roberts
- R Bagozzi
- R Bolton
- R Herstein
- R Huerta-Álvarez
- R Pappu
- R Putnam
- R Putnam
- RG Netemeyer
- RJ Brodie
- RP Leone
- RW Brislin
- RW Brislin
- S Erkut
- S Hoeffler
- S Lee
- S Neslin
- S Sen
- SG Bharadwaj
- SH Kim
- SP Douglas
- T Keiningham
- T Radojevic
- T Wagner
- TAB Traiki
- V Kumar
- V Shankar
- VA Zeithaml
- WB Dodds
- WH Curioso
- WK Kok
- WM Hur
- WW Chin
- WW Chin
- X Yang
- Ö Sürücü
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
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