1 research outputs found
Involvement: Its measurement for retail store research
- Author
- C.I. Hovland
- C.W. Sherif
- Charles W. King
- Donald T. Campbell
- E.G. Carminers
- G.D. Harrel
- H.E. Krugman
- H.H. Kassarjian
- J.A. Howard
- J.L. Freedman
- J.L. Lastovicka
- J.L. Lastovicka
- L. Bowen
- L.A. Festinger
- M. Sherif
- M. Sherif
- M.E. Slama
- M.L. Rothschild
- M.L. Rothschild
- P.K. Korgaonkar
- Peter H. Block
- R. H. Evans
- R.J. Rhine
- Raj Arora
- Raj Arora
- Raj Arora
- Richard Bagozzi
- Richard Bagozzi
- Robert A. Hansen
- Robert H. Williams
- T.A. Shimp
- T.M. Ostrom
- T.S. Robertson
- T.T. Tybjee
- T.T. Tybjee
- W.R. Swinyard
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study