1 research outputs found
Forecasting deep consumer resonance: an application of the Zaltman metaphor elicitation technique (ZMET)
- Author
- A. Damasio
- A. Damasio
- A. Tversky D. Kahneman
- A.J. Close
- B. Shore
- B.A. Walker J.C. Olson
- C. Pearson
- C. Vogler
- C.G. Jung
- C.W. Sullivan
- D. Brown
- D. Wegner
- D.E. Allen
- E. Ozan Y. Sireli, P. Kauffmann
- G. Lakoff M. Johnson
- G. Lakoff M. Johnson
- G. MacLachlan I. Reid
- G. Ross
- G. Urban B.D. Weinberg, J.R. Hauser
- G. Zaltman
- G. Zaltman
- G. Zaltman R.H. Coulter
- G.L. Christensen J.C. Olson
- H. Rubin I. Rubin
- J. Campbell
- J. Eliashberg J.-J. Jonker, M. Sawhney, B. Wierenga
- J. Eliashberg M.S. Sawhney
- J. Gutman
- J. LeDoux
- J. McKelly
- J.D. Clift W.B. Clift
- J.T. Mentzer M.A. Moon
- L. Conley
- L.F. Jamieson F.M. Bass
- M. Fishbein I. Ajzen
- M.C. Hyers
- M.L. Johnson
- N. Auerbach
- R. Batra O.T. Ahtola
- R. Dhar K. Wertenbroch
- R. Dunbar
- R. McKee
- R. Neelamegham P. Chintagunta
- R.A. Segal
- R.B. Rollin
- R.L. Celsi J.C. Olson
- R.W. Belk M. Wallendorf, J.F. Sherry
- S. Glucksberg
- S. Mithen
- S. Pinker
- S. Pinker
- T. Norretranders
- T. Ringberg G. Odekerken-Schroder, G.L. Christensen
- T.J. Reynolds A.B. Craddock
- T.J. Reynolds J. Gutman
- W. Axton
- W.B. Stanford
- W.J. Infosino
- Z. Kovecses
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2008
- Field of study
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