Verifying persuasive factors boosting online services business within mobile applications

The study's objective is to investigate factors that contribute to user acceptance and the actual use of mobile apps in the online service. The UTAUT and ETAM models were used in this study, and they facilitated the development of the hypotheses. The hypotheses were that quality, satisfaction, security, performance expectation, effort expectation, facilitating conditions, and social influences impact mobile app acceptance and the actual use of online service. The study used a quantitative case study approach and data collection through surveys. The p values obtained for the seven constructs were lower than the 0.05 and 0.001 significance levels and hence supported the hypothesis developed

The effects of social media digital channels on marketing and expanding the industry of e-commerce within digital world

The primary research question investigated was: What is the effect of social media channels on e-commerce expansion and marketing by Jordanian firms? The specific objectives included examining social media channels' effect on Jordanian companies' marketing and exploring social media's impact on Jordanian e-commerce expansion. To achieve the research goal, a quantitative method was used in which fifty social media managers of Jordanian firms were recruited and surveyed. A key result from the analysis conducted was that social media enables word-of-mouth expression by users regarding certain brands that positively and significantly increase the marketing effect of the firms. The other result noted from the analysis is that an increasing number of loyal followers can eventually lead to reduced e-commerce of firms if they fail to align the products and services with customers' interests. One limitation of this research was a small sample, which reduced the generalization of the results. One recommendation from this research is that Jordanian firms should create entertaining and engaging social media posts that ensure customers can share their positive experiences using specific products, leading to significant marketing impact

How mobile phone application enhance human interaction with e-retailers in the middle east

The paper aims to provide a critical in-depth analysis of Mobile Phone Application's role in enhancing human interaction with E-Retailers, and more specifically, in the Middle East. First, the paper provides an outlook description of the definition and history of Mobile Phone Applications and human interaction and how the two complement each other. Next, the study outlines the various instances that human interaction with Mobile Phone Applications has led to E-retailer success and how it has come about. Then, the discourse provides an analytical look at the E-retailing Business in the Middle East while focusing on the history of E-retailing, business startups in the Middle East, and the revolution of E-retailing in the Middle East. Additionally, the research emphasizes the merits and demerits of using Mobile Phone Applications to promote and enhance E-commerce business in Middle East countries. Using relevant sources and credible references, the analysis will highlight the numerous instances Mobile Phone applications have been used by clients to connect with businesses that maintain an online presence. Using anthological, historical, and descriptive research methods, the arguments portrayed in this paper will heavily reflect on various case studies provided in the article. The case studies feature data representation from research conducted in the Middle East concerning Mobile Phone applications and E-commerce. Through focused approaches, this paper discerns, comprehend, and establishes the framework of the Middle East E-Commerce scene over the years, and outlines how far the industry has made progress through online platforms. Furthermore, emphasis will be laid on the market gaps left to fill in the E-commerce sector in the Middle East and the several approaches to better the industry. Lastly, this paper will conclude by providing my recommendations on the betterment of Mobile Phone Applications and how E-retailing can improve in the Middle East

The role of neural network for estimating real estate prices value in post COVID-19: a case of the middle east market

The main goal of this paper was to explore the use of an artificial neural network (ANN) model in predicting real estate prices in the Middle East market. Although conventional modeling approaches such as regression can be used in prediction, they have a weakness of a predetermined relationship between input and output. In this regard, using the ANN model was expected to reduce the bias and ensure non-linear relationships are also covered in the prediction process for more accurate results. The ANN model was created using Python v.3.10 program. The model exhibited a high correlation between predicted and actual house price data (R=0.658). In this respect, it was realized that the model could be effectively used in appraising real estate by investors. However, a major limitation of the model was realized to be a limited dataset for large and luxurious houses, which were not accurately predicted as data distribution between actual and predicted values became sparse for high house prices. A key recommendation made is that future research should include more variables related to luxurious houses and macroeconomic factors to increase the ANN model accuracy

Role of Artificial Intelligence in Shaping Consumer Demand in E-Commerce

The advent and incorporation of technology in businesses have reformed operations across industries. Notably, major technical shifts in e-commerce aim to influence customer behavior in favor of some products and brands. Artificial intelligence (AI) comes on board as an essential innovative tool for personalization and customizing products to meet specific demands. This research finds that, despite the contribution of AI systems in e-commerce, its ethical soundness is a contentious issue, especially regarding the concept of explainability. The study adopted the use of word cloud analysis, voyance analysis, and concordance analysis to gain a detailed understanding of the idea of explainability as has been utilized by researchers in the context of AI. Motivated by a corpus analysis, this research lays the groundwork for a uniform front, thus contributing to a scientific breakthrough that seeks to formulate Explainable Artificial Intelligence (XAI) models. XAI is a machine learning field that inspects and tries to understand the models and steps involved in how the black box decisions of AI systems are made; it provides insights into the decision points, variables, and data used to make a recommendation. This study suggested that, to deploy explainable XAI systems, ML models should be improved, making them interpretable and comprehensible

Efektywność e-bankowości w obsłudze klienta

Advanced technology allows the banks to enhance its operations with cost cutting effectively and efficiently in order to handle daily banking affairs via online banking channel. Customers are being facilitated by reducing their visits in banks and doing their transactions via internet or ATM machines instead of personally visiting the branches. The purpose of this study is attempts to investigate the effective factors of facilitate using e-banking services for customers. This study is approached by using survey method to examine the relationship between independent and dependent variables. Data were collected through questionnaires which were attached by a letter explaining the purpose of study and assuring respondents of the confidentiality of their answers, those participants were online banking users in Poland. Statistical tools were used to test hypotheses and achieve the objectives, thus the research is descriptive and as a result quantitative methods have been used. The findings indicate that the entire hypotheses are supported positively the effectiveness of e-banking environment in customer service, and provide valuable information for banking industry, hopefully.Zaawansowana technologia umożliwia bankom prowadzenie operacji, w celu zwiększenia swoich operacji, cięcia kosztów i skutecznej obsługi codziennych spraw bankowych, poprzez kanał bankowości internetowej. Klienci są zadowolenie gdyż liczba ich wizyt w banku została zmniejszona, a swoje operacje przeprowadzają za pośrednictwem internetu lub maszyn ATM, zamiast osobiście odwiedzać oddziały. Celem niniejszego artykułu jest próba zbadania czynników ułatwiających skuteczne korzystanie z usług bankowości elektronicznej dla klientów. Badanie zostało przeprowadzone przy wykorzystaniu metody ankiety, służącej do badania relacji między zmiennych niezależnych i zależnych. Dane zebrano za pomocą ankiet, które zostały dostarczone wraz z pismem wyjaśniającym cel badania, i zapewnienie respondentów o poufności ich wypowiedzi, uczestnikami badania byli użytkownicy bankowości online w Polsce. Do zbadania hipotezy i osiągnięcia celu wykorzystane zostały narzędzia statystyczne, dlatego też badanie jest opisowe, a w rezultacie wykorzystano metody ilościowe. Wyniki badań wskazują, że postawione hipotezy są prawdziwe i przedstawiają efektywność bankowości w obsłudze klienta, dostarczają także cennych informacji dla samego sektora bankowego

Factors That Affect Digital Innovation Sustainability among SMEs in the Middle East Region

Digital innovation in small and medium-sized enterprises (SMEs) has been studied extensively over the past quarter-century. The products, processes, and/or model innovation in businesses that are viewed as novel necessitate significant alterations from consumers and are represented in or facilitated by IT; this is what it means when digital innovation is mentioned. Nonetheless, despite the unique application of digital innovation in different organizations, the factors that lead to its success are still uncertain. Therefore, this study aims at evaluating the various factors that affect the digital innovation of SMEs in the Middle East region. This research used a descriptive research design in which primary data from the SME owners and employees were used to evaluate the research objectives. Descriptive statistics, such as frequencies and structural equation models conducted through SPSS, were used to evaluate the research objectives in showing how various factors such as the Internet of Things (IoT; physical objects and things with sensors, software, and other technological techniques integrated into them for the purpose of exchanging data and connecting with other systems and devices), digital platforms, and digital orientation have influenced digital innovation sustainability in SMEs. Results showed a positive and substantial impact on digital innovation sustainability as a result of the IoT, digital platforms, and digital orientation. In conclusion, the research shows that SMEs should use digital platforms, the IoT, and digital orientation to be digitally stable

The Role of Mobile Application Acceptance in Shaping E-Customer Service

Most retailers are integrating their practices with modern technologies to enhance the effectiveness of their operations. The adoption of technology aims to enable businesses to accurately meet customer needs and expectations. This study focused on examining the role of mobile application (app) acceptance in shaping customer electronic experience. A mixed method was adopted, in which qualitative data were collected using interviews, and quantitative data were gathered using the questionnaires. The results indicate that mobile app acceptance contributes to a positive customer experience while purchasing products and services from online retailers. Mobile apps are associated with benefits, such as convenience, ease of use, and the ability to access various products and services. With the rapid development in technology, e-commerce retailers should leverage such innovations to meet customer needs