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11 research outputs found
Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India
Author
A.Bawa
C. M.Han
+5 more
E.Kaynak
N. K.Malhotra
O.Ghazali
R.Parmeswaran
T. A.Shimp
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Loving a Brand
Author
C.Spearman
E.Dichter
+5 more
E.Dichter
G. H.Thomson
L. L.Thurstone
T. A.Shimp
Y.-O.Whang
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel
Author
A.Lang
G.Hutton
+8 more
H.Li
J. I.Lacey
J. R.Rossiter
M. M.Tsang
R. F.Potter
S. J.Barnes
S.Godin
T. A.Shimp
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
Sentiment Analysis in Business Intelligence
Author
B.Liu
C. M.Whissell
+12 more
E.Agirre
E.Anscombe
E.Pradheep
I.Mani
J. M.Wiebe
J. W.Pennebaker
M.Hearst
N.Ide
P. J.Stone
P.Hitlin
R.Quirk
T. A.Shimp
Publication venue
'IGI Global'
Publication date
01/01/2012
Field of study
No full text
Crossref
Leveraging the Benefits of Fan Page
Author
B. M.Byrne
D.Hinchcliffe
+16 more
D.McQuail
J. C.Nunnally
J. F.Hair
J. F.Hair
J.Arbuckle
M. J.Rungtusanatham
M. M.Bejtagic
M.Mohammadian
M.Nazari
N.Albert
P.Chatterjee
R. B.Kline
S. G.West
S.Borle
T. A.Shimp
V.Kumar
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
Adonis or Atrocious
Author
A. J.Malter
A.Wexelblat
+18 more
D. L.Stephens
I. M.Chaney
J.Short
K. L.Nowak
K.Keeling
M. A.Kamins
M. R.Nelson
M. R.Solomon
M.Csikszentmihalyi
M.Sarvary
N. T.Wood
N.Stephenson
R. E.Guadagno
R.Ohanian
S. H.Ang
S.O’Mahony
T. A.Shimp
W. B.Joseph
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
Measuring the Effects of Advertising Polysemy on Branding
Author
A.Caru
A.Kirmani
+25 more
B.Parker
C. I.Hovland
D. A.Aaker
E.Hirschman
F. K.Russo
F.Buttle
G. E.Belch
G. L.Keck
G.Brooker
J. L.Arbuckle
J. P.Andersen
J. S.Coulson
J. T.Plummer
J.Fiske
K. G.Jöreskog
K. G.Jöreskog
M.Geuens
N.Holland
R. G.Netemeyer
S. A.Grier
S. M.Baker
S.Fish
T. A.Shimp
T. K.Srull
T. W.Leigh
Publication venue
'IGI Global'
Publication date
01/01/2015
Field of study
No full text
Crossref
From Consumers to Producers
Author
A.Klaassen
B. B.Stern
+21 more
B.Lafferty
C. P.Puto
C.-H.Cho
D. E.Schultz
D. H.Schmalensee
D. K.Perry
D.McQuail
E. W.Austin
H. A.Laskey
H. A.Laskey
H. D.Lasswell
H.Ko
M. G.Weinberger
M.Ray
R. E.Petty
R. J.Lutz
R.Ohanian
T. A.Shimp
T.Duncan
Y.Chang
Y.Liu
Publication venue
'IGI Global'
Publication date
01/01/2011
Field of study
No full text
Crossref
Analysing Different Consumption Practices among Different Settings
Author
A. C.Samli
B.Cutler
+24 more
B.Dutta
B.Everitt
D. I.Hawkins
E. T.Hall
E. T.Hall
F. S.Al-Olayan
F.Le Bail
G.Hofstede
G.Hofstede
G.Hofstede
G.Lolli
H. R.Kaufmann
J. A.Howard
J. L.Graham
J. S.Hill
K. E.Sabroe
L. G.Schiffman
M. S.Alderferer
P.Kotler
R. J.Semenik
S. C.Rogers
T. A.Shimp
T. D.Da Silva Lopes
W.Olins
Publication venue
'IGI Global'
Publication date
01/01/2013
Field of study
No full text
Crossref
Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan
Author
A. L.Delbecq
A.Parasuraman
+22 more
D. E.Schultz
D. E.Schultz
D.Pickton
E.Thorson
F. M.Lin
H. A.Linstone
H. R.Tsai
J. C.Stovall
J. L.Deng
J.Burnett
J.Glen
K. L.Keller
L.Dickey
L.Percy
M.Chuck
R. G.Picard
S.Knoll
S.Wetlaufer
T. A.Shimp
T.Brannan
Y. C.Chen
Y. C.Lee
Publication venue
'IGI Global'
Publication date
Field of study
No full text
Crossref
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