8 research outputs found
Developing international business relationships in a Russian context
The collapse of the former Soviet Union has opened up a wealth of business opportunities for companies seeking new markets in the Russian Federation. Despite this, firms intending to do business in Russia have found themselves hampered by cultural differences in business practices and expectations. As Russia integrates into the global economy, understanding such practices and the managerial mindset of business people is crucial for managers who hope to navigate Russia's complex markets. This study draws on the trust literature and adopts quantitative tools to deconstruct the Russian 'Sviazi' system of social capital business networking. We develop a model isolating three dimensions of Sviazi: one an affective or emotional component; the second, a conative component; and the third, a cognitive component. The model provides a useful guide for helping foreign firms to succeed in Russia, while also serving as a basis for further research in the field.
Keywords
Varieties of Trust
There are multiple dimensions of trust. The standard meaning I call strategic trust. But more important is moralistic trust, which does not stem from experience, but rather is learned early in life and is largely stable over time. Moralistic trust leads people to do good works such as contributing to charity and volunteering time and to be more tolerant toward minorities. Countries with high levels of trust have better functioning governments and redistribute resources from the rich to the poor. Moralistic trust rests upon a foundation of economic equality: The most equal countries have the highest levels of trust