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1 research outputs found
Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value
Author
A Krasnikov
AK Kohli
+88 more
AK Kohli
AM Pelham
AW King
AW King
B Menguc
B Wernerfelt
B Wooldridge
BH Wixom
BJ Jaworski
C Fornell
C Moorman
C Moorman
CK Prahalad
D Gerbing
DA Levinthal
DG Sirmon
DJ Teece
DJ Teece
E Fang
E Penrose
EW Anderson
F Wang
FA Hayek
GP Huber
GS Day
GS Day
HA Simon
I Kirzner
I Nonaka
J Cohen
J Henseler
J Hulland
J Tobin
Jared M. Hansen
JB Barney
JB Barney
JB Lohmöller
JC Narver
JC Nunnally
JD Sterman
JF Hair
JK Han
JM Sinkula
JM Sinkula
JP Walsh
JP Walsh
JS Armstrong
K Atuahene-Gima
M Polanyi
MD Ryall
ME Porter
MK Lindell
N Harmancioglu
N Mizik
NA Morgan
OE Williamson
PM Podsakoff
PM Podsakoff
PM Podsakoff
R Amit
R Grewal
R Reed
R Stata
RK Chandy
RK Srivastava
RK Srivastava
Robert E. McDonald
Ronald K. Mitchell
RP Rumelt
RR Nelson
S Madhavaram
SD Hunt
SD Hunt
SD Hunt
SD Hunt
SD Hunt
SD Hunt
SF Slater
SF Slater
SJ Liebowitz
SK Balasubramanian
SL Vargo
T Li
T Villavonga
WE Baker
WM Cohen
WW Chin
WW Chin
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
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