STUDY REGARDING COMMUNICATION AND DISTRIBUTION ACTIVITIES WITHIN THE ROMANIAN MONASTERIES

The purpose of this paper is to examine the way in which Romanian monastic compounds promote their religious attraction and the degree of collaboration between monasteries and intermediaries in the religious tourism market. The study was carried on in more than 100 monasteries and showed the existence of significant differences regarding the promotion activities among monasteries because of the characteristics of the religious compounds. Moreover the results indicated there are opportunities to develop relationships and partnerships between monasteries and the other actors involved in organizing the travels with religious motivations.Communication tools, distribution activities, religious sites, religious travel.

MARKETING RESEARCH REGARDING FACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED

Today, marketing is essential to any educational institution of higher education, so much as it is imperative that the needs of potential candidates to be identified and satisfied in a manner which will generate long-term effects (post-graduation), may paeducational marketing, institution of higher education, marketing research.

MANAGING THE VISITOR EXPERIENCE ON ROMANIAN RELIGIOUS SITES: MONASTERIES ABBOTS’ PERCEPTIONS

For thousands of years, people have been travelling to places considered sacred to meet or to worship Divinity. Religion-motivated tourism is extremely important in many parts of the world. The aim of this paper is to investigate the issue of the religious tourism experience for a religion considered to be conservative and traditionalist in relation to other denominations. In order to achieve this end we distinguish the behavioural characteristics and motivations of the religious sites’ visitors through the abbots’ gaze. The research method of this study is a questionnaire based survey among more than one hundred monasteries’ superiors from different regions of Romania, places known as “holy or sacred” destinations for the Romanian religious people.visitor experience, religious tourism, religious site management, Romanian monasteries

STUDY REGARDING COMMUNICATION AND DISTRIBUTION ACTIVITIES WITHIN THE ROMANIAN MONASTERIES

The purpose of this paper is to examine the way in which Romanian monastic compounds promote their religious attraction and the degree of collaboration between monasteries and intermediaries in the religious tourism market. The study was carried on in more than 100 monasteries and showed the existence of significant differences regarding the promotion activities among monasteries because of the characteristics of the religious compounds. Moreover the results indicated there are opportunities to develop relationships and partnerships between monasteries and the other actors involved in organizing the travels with religious motivations