Ensuring Cybersecurity in the Era of Artificial Intelligence: Analysis of Technological Approaches and Strategies for Information Protection

Technologies based on machine learning are gradually being introduced as a new means of automation of everyday and routine tasks, providing new opportunities for creativity and innovation. However, the growing use of artificial intelligence raises concerns about the security of personal data of users and the confidential developments of certain companies. When using this tool, it is important to be aware of the potential risks to information and cybersecurity. The purpose of the article was to analyze the issue of ensuring cybersecurity in the era of artificial intelligence and technological approaches and strategies for information protection. The Cybersecurity Strategy of Ukraine, which was approved by the Decree of the President of Ukraine dated August 26, 2021, was analyzed. Artificial intelligence has been identified as having both positive and negative effects in cybersecurity, as it can either enhance the cyber attack process, causing faster and more damaging attacks, or conversely, improve cybersecurity. The main threats of artificial intelligence for cybersecurity are vulnerability, privacy, attacks of various types. The spread of artificial intelligence creates a threat of disclosure of confidential information during data collection and processing, which requires the introduction of appropriate security measures at all stages of technology use. In general, the use of artificial intelligence requires not only innovative approaches, but also increased security measures to protect against various cyber threats. It is found that the capabilities of artificial intelligence can be used in cybersecurity, which can contribute to the strengthening of protection for organizations and reduce the workload of relevant specialists. The tools built on the basis of artificial intelligence allow you to automate routine tasks in the field of security, freeing up the time of experts to solve the most important tasks. In general, the potential of artificial intelligence can be used to strengthen cybersecurity, but it is necessary to implement new laws that will regulate its operation