Activities, Interests, And Opinions Of Online Shoppers And Non-Shoppers

Internet shopping represents the launch of a new industry with corresponding levels of praise and concern. It is both the “golden child” for innovative net users, and the “evil empire” for anxious brick-and-mortar retailers. Online purchasing is growing at a dramatic rate yet the expectation for an explosion of Internet shopping has not occurred; its market share is small, at just under two percent of total U.S. retail spending. This study has been designed to explore why online shopping is growing so fast among some households, and so slowly among others. It focuses on characterizing the fundamental motivators or satisfiers of e-retail shopping, along with its dis-satisfiers and de-motivators. And it examines lifestyles of both Web shoppers and non-shoppers to find that these are not homogeneous groups at all, but discrete market segments, each seeking distinctive benefits from the Internet. It examines the lifestyle characteristics of online households. By means of a U.S. national probability sample of online heads-of-households, this descriptive research provides a lifestyle perspective of who is using the Internet to shop, who does not shop, and why. It is hypothesized and shown that, compared with online non-shoppers, online shoppers are younger, wealthier, have higher computer literacy, spend more time on their computer, spend more time on the Internet, and find online shopping to be easier and more entertaining. It is further reported that shoppers and non-shoppers are involved in different online activities, and have different attitudes and opinions toward the Internet and online use.  Each group is profiled and marketing implications are discussed

A Demonstration of Spectral and Spatial Interferometry at THz Frequencies

A laboratory prototype spectral/spatial interferometer has been constructed to demonstrate the feasibility of the double Fourier technique at Far Infrared (FIR) wavelengths (0.15 - 1 THz). It is planned to use this demonstrator to investigate and validate important design features and data processing methods for future astronomical FIR interferometer instruments. In building this prototype we have had to address several key technologies to provide an end-end system demonstration of this double Fourier interferometer. We report on the first results taken when viewing single slit and double slit sources at the focus of a large collimator used to simulate real sources at infinity. The performance of the prototype instrument for these specific field geometries is analyzed to compare with the observed interferometric fringes and to demonstrate image reconstruction capabilities.Comment: Accepted for publication in Applied Optic

A Space-based Far Infrared Interferometer (FIRI) instrument simulator and test-bed implementation

FIRI (Far Infrared Interferometer) is a concept for a spatial and spectral interferometer with an operating wavelength range 25-300 μm and sub-arcsecond angular resolution, and is based in the combination of two well-known techniques, Stellar Interferometry and Fourier Transform Spectroscopy to achieve high spectral and spatial resolution in the Far Infrared. The resulting technique is called Double Fourier Spatio-Spectral Interferometry (Mariotti and Ridgway 1988). With increased spatial and spectral resolution a number of interesting science cases such as the formation and evolution of AGN and the characterization of gas, ice and dust in disks undergoing planetary formation, among others, can be investigated. Here the current status of the design of the FIRI system via an instrument simulator is presented, as well as the results of a test-bed implementation.© (2012) COPYRIGHT Society of Photo-Optical Instrumentation Engineers (SPIE). Downloading of the abstract is permitted for personal use only