TOURISM LEAKAGE OF THE ACCOMMODATION SECTOR IN BALI

Tourism has been a driving force of economic development and has become the leading economic sector in Bali Province. However, the economic impacts of tourism development have not been fully beneficial for the Balinese community. Tourists' expenditure has not been totally remaining in Bali's economy. Some of the expenditures by tourists leak out of the destination, called tourism leakage, in the form of payments for imported products and services, payment of wages for foreign employees, and profits transferred to foreign owners. So far, the amount of tourism leakage in Bali has not been calculated. Therefore, there is a need to ascertain the current amount of leakage in Bali tourism. This paper estimates the amount of tourism leakage from the accommodation sector in Bali through a micro analysis at the industrial level. There were 79 hotels selected as a sample based upon a purposive probability to size sampling method in four main tourist destinations in Bali, namely Kuta, Nusa Dua, Sanur and Ubud. Four types of accommodation were considered in estimating tourism leakage. The results showed that the highest percentage of leakage was in the 4 & 5 Star-rated chain hotels, i.e. 51.0 % of total revenue. It was followed by the 4 & 5 Star-rated non-chain hotels (22.7 %), and 1, 2 & 3 Star-rated hotels (12.0 %). Meanwhile, the lowest leakage was on the Non star-rated hotels (8.8 %). Overall, the average tourism leakage on accommodation sector in Bali was 18.8 %. These results indicate that (i) the higher the level of hotel classifications, the more leakage will be; and (ii) accommodation which was owned by a foreigner and/or managed by an international chain had more leakage than other types of accommodation. The more leakage, therefore the less revenue from tourism will be directly received by hotel and undirectly by the local community as tourism is the main source of economic development of Bali Province

Pengaruh Kepuasan dan Kepercayaan terhadap Loyalitas Konsumen Kedelai Jepang Edamame Pendekatan Structural Equation Modeling

Satisfaction Influence and Loyalty Consumer Confidence in Japanese Soy Edamame. Structural Equation Modeling Approach Edamame is a product of horticultural vegetables which are not included nuts. It has a larger size than the size of soybean products. This study was conducted at CV. Bariball Agriculture. This company have business in field of Agribusiness of Edamame product. The purpose of this study is to investigate the influence of satisfaction, trust, and loyalty consumer confidence in Japanese soy Edamame, analyze the relationship of satisfaction and trust on consumer loyalty of Japanese Soybean Edamame, and analyze the impact indicators of taste, price, coverage product, promotion, packaging product, and practical influence of customer satisfaction and believe indicator believe of products, organic products, and the benefits of the product to consumer confidence. Structural equation modelling (SEM) was designed to understand and SPSS 22 and AMOS 22. The result show customer satisfaction has significant influence on customer loyalty of Japanese Soybean Edamame with p = 0.038. Customer trust has significant influence on customer loyalty of Japanese Soybean Edamame with p=0.000. Customer satisfaction has a significant correlation with costumer trust with p=0,000. The result show indicators taste, price, coverage product, promotion, packaging product, and practical has significant influence on satisfaction. Indicators are believe product, organic product, and benefit of product has significant influence on trust. Keywords: Japan soybean Edamame, satisfaction, trust, loyality, SE

Digital Marketing In Promoting Events And Festivities. A Case Of Sanur Village Festival

Digital marketing intends to influence consumers' desire, cognition, feelings, belief, attitude and image concerning products and brands which has the ultimate goal to influence consumers' purchase behaviour. Digital marketing has been widely used to promote tourism around the world, including Sanur Village Festival in Bali. Sanur Village Festival is one of the famous events in Bali which has been held annually since year 2005 in order to recover image and reputation of Bali as a peaceful destination after terrorism attacks. Research was designed to examine the role of digital marketing in visitors' behavioural intention in visiting Sanur Village Festival 2015. Research was undertaken in the area of Sanur Village Festival (SVF) on 26 - 30 August 2015. The number of respondents was 207 visitors. Data was analysed by using SmartPLS program.The results show that among four indicators, only indicator of event advertisement significantly influences visitors' intention in visiting SVF with Alpha Cronbach coefficient is 0.59 (≥ 0.6) and correlation coefficient is 0.369 (≥ 0.3). Meanwhile, three other indicators, namely source of event's information, accompany to visit, and event's arrangement is not significant to influence visitors' intention to visit SVF. Among types of advertisement, the results show that the highest percentage of advertisement's type which affected the visitors' intention to visit SVF is the use of digital advertisement, namely television (41.2%), internet (32.7%), and broadcast (13.4%). However, non-digital advertisement has less influence, namely printed media (4.8%), banner (4.5%) and brochure (3.4%). Understanding development of preferred weblogs and portals by internet users is very important to be able to get more success in gaining specific target market, as people are getting more internets oriented. The results indicate that successful promotional strategy in the information and technological era should be focused on digital marketing with a clear focus on efficiency, sustainability and experiences enrichment. However, it cannot be denied that other factors such as attitudes toward behaviour and perceived behaviour control are also defining factors in influencing consumers' purchase behaviour which is also need to be focused on