Factors Affecting Decisions on Investment Patterns for Financial Problem Solving in the Accommodation Business: the case of Nonthaburi and Pathum Thani.

The purpose of this study is threefold: first, to study factors that affect the decision making of hotel and lodging entrepreneurs in the area of Nonthaburi and Pathum Thani in Thailand when selecting investment patterns; second, to create a fit pattern to solve financial liquidity problem; and third, to determine the appropriate method to solve financial liquidity. Two sources of data came from an indepth interview with one group of entrepreneurs and from questionnaires answered by 212 entrepreneur respondents. Binary logistic regression was used in this study for an analysis. Research results were as follows: the factors that affect decision making of entrepreneurs when selecting investment patterns at the .05 level of significance include Geography: Government Policies, Infrastructure and Market around the areas. Three major factors can explain the variance of decision making of entrepreneurs at 88.76 percent. The means to solve business financial liquidity problems is by adopting the Sufficient Economy Philosophy (SEP) suggested by His Majesty the late King Bhumibol Adulyadej

Keys to success for the advertising media management business on the sky train routes in Thailand

Enhancing the potential of the advertising media management business entrepreneurs enables them to be successful in their businesses on the sky train routes. At present, there are a total of 5 sky train lines and 113 stations in service, covering a distance of more than 157 kilometers. With this reason, advertising media used for the promotion of products and services are displayed both inside the train stations and in the trains in order to create awareness among consumers to make a purchasing decision. At present, the competition of this type of business is very high. Advertising media management business has not been able to adapt and differentiate itself from its competitors nor create its competitive advantage, resulting in its inability to respond to the needs of the customers who travel on the sky trains in Thailand. The objectives of this research were to: 1) study levels of personal norms, purchasing decision, co-branding with customers through social commerce tools, advertising strategies, social support, innovations for trust building, and the success of the advertising media management business on the sky train routes in Thailan

Management strategy, innovative leadership, and dynamic capabilities affect success of public companies in Thailand

Public limited companies in Thailand operate under the support of the government with the aim of continuously developing potential for long-term economic expansion. During the COVID-19 pandemic, the public limited companies face many problems including lack of competitiveness at the national and global levels. The objectives of this research were to: 1) study levels of management strategies, innovative leadership, dynamic capabilities, and success in the operation of the public limited companies in Thailand; 2) examine influences of management strategies, innovative leadership, and dynamic capabilities on the success in the operation of the public limited companies in Thailand; and 3) develop a model for the success in the operation of the public limited companies in Thailand. This research employed a mixed research methodology combining quantitative and qualitative methods. For the quantitative research part, the research sample consisted of 360 executives of public limited companies in Thailand. The sample size was determined based on the criterion of 20 times the observed variables. They were selected via stratified sampling. Data were collected with the use of a questionnaire and analyzed with a structural equation model