2 research outputs found
Influencing Factors on Consumer Acceptability of Brand Extension: A Study on Kist's Brand Extension
- Author
- A R Rao
- A Ries
- B C Shine
- Birger Wernerfelt
- C Derbaix
- Carl Obermiller
- Charles Fombrun
- Czellar Sandor
- D A Aaker
- D Bapat
- D C Smith
- David C Court
- Donald F Cox
- E Hirschman
- E M Rogers
- E M Steenkamp
- I Buil
- J M Barone
- J M Wolfe
- J Milewicz
- J Tariq
- K De Ruyter
- Kjell Gronhaug
- L Chernatony
- L E Hem
- Lorraine Sunde
- M R Solomon
- N Dens
- P A Bottomley
- P A Dacin
- P S Baker
- Peter H Farquhar
- R A Bauer
- R E Carter
- Richard R Klink
- S Bhat
- S Olavarrieta
- S.J. Evangeline
- T Roselius
- V A Zeithaml
- V G Morwitz
- V W Mitchell
- Victoria Rosanna Ragel
- W Park
- Ye Naiyi
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2015
- Field of study
Drivers of Brand Extension Success
- Author
- Aaker David A
- Arbuckle Jim L
- Bagozzi Richard P
- Barone Michael J
- Baumgartner Hans
- Bollen Kenneth A
- Bottomley Paul A
- Bottomley Paul A
- Boush David M
- Broniarczyk Susan M
- Byrne Barbara M
- Collins-Dodd Colleen
- Dacin Peter A
- Dawar Niraj
- DelVecchio Devon
- Desai Kalpesh Kaushik
- Edison Steve W
- Ernst &
- Fornell Claes
- Franziska Völckner
- Hem Leif E
- Henrik Sattler
- Jan-Eric Gustafsson
- Jöreskog Karl G
- Keller Kevin Lane
- Keller Kevin Lane
- Kirmani Amna
- Klink Richard R
- Lane Vicki R
- Lane Vicki R
- Laroche Michel
- Leeflang Peter S.H
- Leeflang Peter S.H
- Midgley David F
- Mullen Michael R
- Muthén Bengt
- Muthén Bengt
- Nijssen Edwin J
- Nijssen Edwin J
- Ping Robert A
- Rangaswamy Arvind
- Reddy Srinivas K
- Rogers Everett M
- Sandor Zsolt
- Sheinin Daniel A
- Smith Daniel C
- Steenkamp Jan-Benedict E.M
- Sunde Lorraine
- Swaminathan Vanitha
- Tauber Edward M
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study