Pengaruh Online Trust Dan Perceived Enjoyment Terhadap Online Shopping Satisfaction Dan Repurchase Intention Lazada Indonesia

Penelitian ini bertujuan untuk menguji pengaruh online trust dan perceived enjoyment terhadap online shopping satisfaction dan online repurchase intention konsumen Lazada Indonesia studi di Kota Denpasar. Variabel yang diteliti pada penelitian ini adalah variabel online trust, perceived enjoyment, online shopping satisfaction, dan online repurchase intention. Jumlah sampel yang diambil sebanyak 115 sampel, dengan menggunakan purposive sampling. Teknik analisis yang digunakan adalah path analysis dan melakukan uji sobel. Variabel online trust dan perceived enjoyment, masing-masing berpengaruh positif dan signifikan terhadap online shopping satisfaction konsumen Lazada Indonesia di Kota Denpasar. Online trust, perceived enjoyment, dan online shopping satisfaction, masing-masing berpengaruh positif dan signifikan terhadap online repurchase intention konsumen Lazada Indonesia di Kota Denpasar. Penelitian ini berhasil membuktikan bahwa online shopping satisfaction secara signifikan memediasi pengaruh online trust dan pengaruh perceived enjoyment terhadap online repurchase intention konsumen Lazada Indonesia di Kota Denpasar

Implementasi Strategi Kemitraan, Diferensiasi, dan Layanan untuk Meningkatan Kinerja Industri Kuliner di Kota Denpasar

Every culinary industry requires the right competitive strategy for their companies to maximize their performance. Improving the performance of the company is not easy, it is necessary to make a consistent performance improvement on a sustainable basis. This research was conducted to know the effect of partnership, differentiation, and service strategies on the culinary industry performance improvement in Denpasar. This research was conducted in Denpasar City. The population used was a number of culinary companies in a micro and small scale, in the form of a restaurant that has been registered and has governmental permits. The sample taken was as many as 102 respondents with non-probability sampling methods, particularly purposive sampling method. The analysis technique used was multiple linear regressions. The results showed that each variable of partnership, differentiation, and the service strategies had a positive and significant impact on the performance improvement. This indicated that the implementation of the strategy of partnership, differentiation, and services in the culinary industry could improve the performance of the company

Pengaruh Citra Merek, Kesadaran Merek, dan Kualitas Produk terhadap Keputusan Membeli Produk Apple

Globalization has affected in the economic matters, where consumer decision becomes more complicate selecting or purchasing competitive brands in the global market place. The study aims to determine the effect of brand image, brand awareness, and product quality against the purchase decision of Apple products in Denpasar city. The sample size used by 112 respondents, with a non-probability sampling method, especially purposive sampling. Analysis technique was using are multiple regression. The results of this study showed these independent variables are brand image, brand awareness, and product quality has a positive and significant effect with the purchase decision of Apple products in Denpasar city. The study suggests that the management and marketing department of the Apple manufacturer, especially Apple reseller in Denpasar city to inform these research to the Apple manufacturer in order to maintain brand image, brand awareness, quality products that will influence the consumer's decision to buy Apple products.Apple manufacturer ought to maintain brand image, brand awareness and product quality which will influence the consumer's decision to purchasing Apple products

Pengaruh Aplikasi Tam Dan Kepercayaan Terhadap Minat Mahasiswa Membeli Ulang Menggunakan E-commerce Dalam Pembelian Produk Pakaian Dan Aksesoris

This study aimed to determine the effect tam applications and trust in the interest of students using e-commerce in the purchase of clothing and accessories at the Faculty of Economics and Business, University of Udayana. The data analysis technique used is the method of analysis of Multiple Linear Regression (Multiple Linear Regression). The results of this study indicate that the usefulness, ease of use, and trust simultaneously positive and significant effect on the interest in using e-commerce in the regular program students of the Faculty of Economics and Business, University of Udayana. Based on the research of e-commerce services managers to pay attention to e-commerce transactions to be more accelerated in order to deal more effectively. Managers also must maintain the grammar, the reputation of the website, as well as check feature in the transaction so that more people use the services of e-commerce

Peran Kepercayaan Memediasi Citra Merek terhadap Niat Beli pada Produk Smartphone Samsung di Kota Denpasar

Perkembangan teknologi di era globalisasi membawa banyak Perubahan, ditandai dengan hadirnya smartphone. Salah satu merek yang beredar di pasar Indonesia adalah Smartphone Samsung. Penelitian ini bertujuan untuk menjelaskan pengaruh citra merek dan kepercayaan terhadap niat beli, serta peran kepercayaan memediasi pengaruh citra merek terhadap niat beli smartphone Samsung di Kota Denpasar. Ukuran sampel sebanyak 110 orang. Data diperoleh dengan melakukan penyebaran kuesioner menggunakan skala Likert. Penelitian ini menggunakan teknik analisis jalur serta uji sobel. Hasil dari penelitian ini menunjukkan bahwa citra merek berpengaruh positif signifikan terhadap niat beli. Citra merek berpengaruh positif signifikan terhadap kepercayaan. Kepercayaan berpengaruh positif signifikan terhadap niat beli. Hasil menunjukkan kepercayaan secara positif serta signifikan dapat memediasi pengaruh citra merek terhadap niat beli

Peran Inovasi Produk dalam Memediasi Pengaruh Orientasi Pasar terhadap Kinerja Pemasaran

Tujuan penelitian ini adalah untuk menjelaskan peran inovasi produk dalam memediasi pengaruh orientasi pasar terhadap kinerja pemasaran. Sampel yang digunakan sebanyak 108 orang yang dikumpulkan dengan metode non probability sampling berbentuk purposive sampling. Data dikumpulkan dengan menyebarkan kuesioner secara langsung dan menggunakan skala likert. Teknik analisis data yang digunakan adalah analisis faktor konfirmatori, analisis jalur dan uji sobel. Hasil analisis menunjukkan bahwa orientasi pasar berpengaruh positif dan signifikan terhadap inovasi produk dan kinerja pemasaran. Inovasi produk berpengaruh positif dan signifikan terhadap kinerja pemasaran. Inovasi produk berperan secara signifikan memediasi pengaruh orientasi pasar terhadap kinerja pemasaran