SINGLE FACILITY LOCATION SELECTIONPROBLEM FOR A PAKISTAN BASED ICE CREAM COMPANY: A CASE STUDY

The facility location optimization problems are economically justifable and play a critical role in reducing the overall running cost. An optimal facility location is directly proportional to traveling cost between facility and destinations. In past decade, extensive research has beencarried out in this feld. Most of the facility location optimization techniques provide optimum or near optimumsolution. In this paper, an optimization technique median method is applied to a real world problem of a multinational ice cream company’s factory located in Lahore, Punjab (province) Pakistan, with an objective of minimum overall cost between a warehouse and destinations. The company wanted to locate the warehouse in Khyber Pakhtunkhwa (KPK), province in order to meet the demand in KPK on time and reduce the travelling cost between the warehouse and destinations. Moreover, using Contour line technique a generic computer based simulation model is developed using MATLAB in order to draw an ISO cost contour line around the optimum location. The model is successfully developed and provides encouraging results. The cost analysis of each potential location is also presented in this paper