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1 research outputs found
TOWARD THE UNDERSTANDING OF ADVERTISING APPEALS IN TAIWANESE MAGAZINE ADS AND ITS IMPLICATIONS
Author
Advertising
Advertising Age
+23 more
An
Another
Becoming
Bowen L.
Bruce E. Pinkleton
Cathy Morton
Chandran R.
Creative
Directorate-General
Eastern
Elinder E.
European
Green R.
International
J.J. Jaw
Marketing
Media Scene
Pica Press
Samovar R.E.
Standardized
Structured Diversity
Wesson D.
Yun‐Ying Wang
Publication venue
'Emerald'
Publication date
Field of study
No full text
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