Media consumption and everyday life

I see this inaugural lecture as an opportunity to trace my journey into the field of media studies, showing how significant youthful experiences with the media set me off on my particular research trajectory. In this address I will use the umbrella term ‘mass media’ to cover both the traditional news media as well as forms of popular culture such as soap operas, popular music and so on. Sometimes we use the terms ‘popular culture’ and ‘mass media’ interchangeably as they both constitute the cultural life of ordinary people

Creative and productive workplaces: a review

The built environment affects our well-being and this in turn influences our effectiveness in the workplace. Poor environments contribute to absenteeism and to people not working as well as they might. This is an enormous cost to the nation. High-quality environmental design is an investment, as occupants are healthier, staff-retention rates are higher, productivity is higher and sustainability ideals are more likely to be met. Workplaces reflect the culture of companies and are places that are not just functional and convenient but give the occupant a wholesome experience in terms of body and spirit

Investigating the Popularity of the Zimbabwean Tabloid Newspaper uMthunywa

While the tabloid press in Africa has often been criticized for undermining the normative functions of journalism and depoliticizing readers, there has been little attempt to theorize the reasons for its rapid growth in popularity. Drawing on qualitative research methods, principally qualitative content analysis and indepth interviews, with Bulawayo readers of the Zimbabwean vernacular (isiNdebele) tabloid newspaper uMthunywa, this article argues that such media can serve an important journalistic and cultural role. In particular, as this article will demonstrate, they can provide politically and economically marginalized readers with an alternative public space or sphere in which to articulate issues pertinent to their lived social, political, and economic realities

Oreos, Topdeck and Eminem: Hybrid identities and global media flows

The slang terms Oreo (someone who looks black but acts white) and Topdeck (someone who looks white but acts black) draw on the language of popular culture to signify racial hybridity, superseding slurs such as 'black honkie' and 'wigger'. Using the terms Oreo and Topdeck to frame the analysis, this article investigates how identity politics finds expression in language, youth media and popular culture. It questions how global media flows affect conceptions of black masculinity by contrasting cinematic representations of African-Americans and black Africans in Shaft and the South African film Hijack Stories, and by examining class, ethnicity and rap culture in 8 Mile. I argue that, as South African media culture reflexively reworks messages about black identities, it produces terminology and texts that neither simply reinforce nor resist racial stereotypes, but legitimate the diversification of blackness by making cultural transition and difference visible