Relationship Cultivation in Public Diplomacy: A Qualitative Study of Relational Antecedents and Cultivation Strategies

© 2018 Taylor & Francis. Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement

Social media and connective action: The case of the Saudi women’s movement for the right to drive

© The Author(s) 2020. This article explored the use of social media and mobile communication by women in Saudi Arabia who campaigned for the right to drive from 1990. Due to the globally unique ban on women driving in the Kingdom, females always needed a male driver to transport them. The Saudi government announced in September 2017 that women would be allowed to drive from June 2018. Using the theory of connective action, the article explored the role of social media in the movement for the right to drive, and looked at how activists used digital media platforms to get their messages across to the Saudi publics and the international community. Findings showed that both connective action and collective action offer tactics that can complement each other in an online movement. In addition, results offer in-depth insights about the role of identity in online movements. Threats to and limitations of online movements are also discussed

The death of bin Laden: How Russian and U.S. media frame counterterrorism

This study explored how Russian and U.S. newspapers covered the death of Osama bin Laden in 2011 through the lens of framing theory. Results reflect significant disparity in how media in different countries covered the same event, suggesting that terrorism events were framed as national concerns rather than global issues, thus potentially limiting governments and the media from building a shared understanding with international audiences. The findings also indicate that more robust media relations efforts are needed to counter simplistic media counterterrorism frames. Finally, the study identified new frames for counterterrorism including secrecy and humanizing terrorists. These new frames suggest the need to expand the framing literature to provide a better understanding of how the media cover counterterrorism, which may impact the U.S. government\u27s public diplomacy and counterterrorism efforts. © 2014 Elsevier Inc

Lost publics in public diplomacy: Antecedents for online relationship management

© 2015 Elsevier Inc. This study looked at relationship management in digital public diplomacy. Using qualitative methodology, focus groups and interviews were conducted with young females in the United Arab Emirates to explore antecedents to digital engagement with foreign governments. Results suggested a new antecedent for online relationship management in public diplomacy, and several implications for international public relations