Improving the readiness for change - Addressing information concerns of internal stakeholders in the smartPORT Hamburg

Digital transformation as a driving force changes organizations, industries, and society in general. In this, Internet of Things (IoT) exhibits a specific potential that permeates all layers from business models over (cross-) organizational processes to (cloud-) systems, data flows and sensor equipped infrastructures. In order to improve readiness for change we take a stakeholder-oriented perspective. The paper aims at understanding information and communication needs of internal stakeholders in order to become co-partners of innovation throughout the enterprise. Based on a literature review and an empirical study during the explorative phase of the IoT-based transformation in a major European port, information concerns are gathered and structured. A prototype of a web-based information offering is presented. Its evaluation leads to further theoretical and practical implications