3 research outputs found
Teaching Advertising Media Planning in a Changing Media Landscape
- Author
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
Usage Rates, Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment Products
- Author
- A Elberse
- A G Greenwald
- A Ghose
- A T Stephen
- B Danaher
- Billboard
- Bram Foubert
- C A Russell
- C R Hollenbeck
- C W Park
- Dominik Papies
- E Ascarza
- E C Hirschman
- F Oberholzer-Gee
- H Onishi
- Hannes Datta
- J A Chevalier
- J A Chevalier
- J Goldenberg
- J L Aaker
- J Lee
- J Van Doorn
- K J Preacher
- K J Preacher
- Last
- M B Holbrook
- M Peitz
- M Thomson
- M Twardos
- Nielsen
- O Toubia
- P C Verhoef
- P J Danaher
- Palo Alto Networks
- Pricewaterhousecoopers
- Pricewaterhousecoopers
- R Batra
- R D Gopal
- R Iyengar
- R K Ratner
- R N Bolton
- R Prins
- R Sethuraman
- R W Belk
- R W Belk
- Riaa
- S Bhattacharjee
- S Bhattacharjee
- S Dewan
- S J Liebowitz
- S Park
- T Hennig-Thurau
- U M Dholakia
- U S
- V Dhar
- Veronis Suhler Stevenson
- Y J Luan
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2013
- Field of study
A Call for Creativity in New Metrics for Liquid Media
- Author
- Ahn Sun Joo
- Anderson Chris
- Bailenson Jeremy N.
- Banister Jim
- Biocca Frank
- Brint Steven
- Brooks Mona T.
- Burns Neal
- Cashmore Peter
- Cavalli-Sforza Luigi Lucca
- Chen Janice
- Christensen Clayton
- Covington Joshua
- Cox Tim
- Coyle James
- Crane Riley
- Czikszentmihalyi Mihaly
- Damasio Antonio. R.
- Daugherty Terry
- Donahoe John
- Doyle Peter
- Drucker Peter
- Du Plessis Erik
- Garau Maia
- Geertz Clifford
- Giles Maury
- Gosling Sam
- Greenwald Anthony G.
- Grigorovici Dan
- Heeter Carrie
- Hewitt Carl
- Holbrook Morris B.
- Hovland Carl
- Hughes Chris
- Ito Mizuko
- Kelman Herbert. C.
- Konar Ellen
- Li Hairong
- Locke Christopher
- MacInnis Deborah J.
- Madhok Ajay
- McGuire William J.
- Meyers-Levy Joan
- Mittal Banwari
- Moore Scott
- Nass Clifford
- Niederhoffer Kate
- Odden Lee
- Owen Richard
- Pennebaker James W.
- Pentland Alex
- Petty Richard E.
- Petty Richard E.
- Petty Richard E.
- Pilotta Joseph J.
- Reeves Byron
- Rogers Shelly
- Russell Martha G.
- Russell Martha G.
- Russell Martha G.
- Scoble Robert
- Shiv Baba
- Singh Pawan
- Sorrell Sir Martin
- Stevenson Veronis Suhler
- Swartz Aaron
- The Radicati Group Inc.
- Thierer Adam
- Watts Duncan J.
- Watzlawick Paul
- Wells William D.
- Yeh Raymond
- Zajonc Robert B.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study