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8 research outputs found

Consumer Perceptions of Nonprofit Enterprise: A Comment on Hansmann

Author: Permut Steven E
Publication venue: Yale Law School Legal Scholarship Repository
Publication date: 01/01/1981
Field of study

Yale Law School Legal Scholarship Repository

Toward a Factor Analytic Definition of Academic Relevance

Author: Bass F. M.
Duncan W. W.
Harman H. H.
Kaiser H. F.
Maxwell D. W.
Morris W. H.
Osgood C. E.
Osgood C. E.
Permut S. E.
Steven E. Permut
Publication venue: 'SAGE Publications'
Publication date
Field of study

Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers

Author: Aaker David A.
Augustine San Andre J.
Banks Seymour
Gilligan Colin
Judith A. Stern
Kent M. Lancaster
Leckenby John D.
Patti Charles H.
Permut Steven E.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Exploring deception and puffery in television advertising

Author: Dorothy Cohen
E. Gellhorn
H. F. Kaiser
H. F. Kaiser
Hans Zeisel
Harry H. Harman
Ira M. Millstein
Ivan L. Preston
James E. Haefner
John A. Howard
John Kottman
Richard Pollay
Steven Eli Permut
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Students in marketing research: Surrogates vs. role-players

Author: Ben M. Enis
Bernard Alpert
Del I. Hawkins
Duane P. Schultz
F. Kelly Shuptrine
Fred W. Morgan
Inder P. Khera
Jagdish N. Sheth
Kenneth J. Roering
Quinn McNemar
Reginald G. Smart
Steven E. Permut
Theodore Clevenger
William H. Cunningham
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Decision-making of the multinational executive: A research paradigm

Author: B. Kleinmuntz
C. J. Fink
C. L. Hull
Carolyn J. Hursch
Donald V. McGranahan
Egon Brunswik
Egon Brunswik
Frank E. Haarhoff
G. H. Mead
G. W. Allport
I. A. Litvak
Irvin M. Miller
James R. Bettman
John Fayerweather
K. Lewin
K. R. Hammond
K. R. Hammond
L. R. Goldberg
L. R. Goldberg
Lee Roy Beach
Liander Bertil
Paul Meehl
Paul Slovic
Paul J. Hoffman
Paul J. Hoffman
Robert C. Ferber
Ross Stagner
S. Oskamp
S. P. Sethi
Steven Eli Permut
W. A. Hunt
W. Mischel
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Non-Profits are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

An Assessment of Progress in Research on International Advertising

Author: Althans Jürgen
Anderson Thomas W.
Aughinbaugh William E.
Backman Jules
Bennett Peter D.
Bennett Peter D.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boddewyn J. J.
Boote Alfred S.
Brandmair Lothar
Brandt William K.
Britt Steuart H.
Broeders Ton
Brown David Leslie
Buzzell Robert D.
Caffyn John
Carson David
Cateora Phillip R.
Cohen Ronald I.
Courtney Alice E.
Deschampsneufs Henry
Deschampsneufs Henry
Deschampsneufs Henry
Dichter Ernest
Donnelly James H.
Donnelly James H.
Douglas Susan P.
Douglas Susan P.
Douglas Susan P.
Douglas Susan P.
Dunbaugh Frank M.
Dunn Samuel Watson
Dunn Samuel Watson
Dunn Samuel Watson
Dunn Samuel Watson
Dunn Samuel Watson
Dunn Samuel Watson
Dunn Watson S.
Dunn Watson S.
Dunn Watson S.
Dunn Watson S.
Eldridge Frank Reed
Engledow Jack L.
Etzel Michael J.
Fulop Christina
Fulop Christina
Gilligan Colin
Green Robert T.
Hall Edward T.
Hallaq John H.
Hornik Jacob
Hornik Jacob
Janssen Werner
Jones Vernon J.
Jugenheimer Donald W.
Killough James
Kramer Roland
Lannon Judie
Lee James A.
Leighton David
Levitt Theodore
Liander Bertil
Lorimor E. S.
Lorimor E. S.
McGann Anthony F.
McGann Anthony F.
McIntyre David R.
Mindak William
Miracle Gordon E.
Miracle Gordon E.
Miracle Gordon E.
Miracle Gordon E.
Miracle Gordon E.
Miracle Gordon E.
Miracle Gordon E.
Munhall Charles R.
Neelankavil James P.
Neelankavil James P.
Neelankavil James P.
Peebles Dean M.
Permut Steven E.
Permut Steven E.
Peterson Bjorn
Picard Jacques
Reich Norbert
Ricks David A.
Root Franklin R.
Roth Robert F.
Ryans John
Ryans John
Ryans John K.
Ryans John K.
Ryans John K.
Ryans John K.
Sethi Prakash S.
Sethi Prakash S.
Sheth Jagdish N.
Stridsberg Albert B.
Stridsberg Albert B.
Surlin Stuart H.
Thorelli Hans B.
Thorelli Hans B.
Thorelli Hans B.
Urban Christine D.
Urban Christine D.
Webster Lucy L.
Weinstein Arnold K.
Wiechmann Ulrich
Publication venue: 'Informa UK Limited'
Publication date
Field of study

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