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2 research outputs found
Viewers' Recognition of Brands Placed Within a Film
Author
Babin L.A.
Balasubramanian S.K.
+16Â more
Churchill G.A.
Jacobson M.F.
Karrh J.A.
Karrh J.A.
Laurie A. Babin
Moran W.T.
Murdock G.
Nebenzahl I.D.
Ong B.S.
Rosen D.M.
Rossiter J.R.
Sapolsky B.S.
Sheri Thompson Carder
Steortz E.M.
Troup M.L.
Vollmers S.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
The influence of product-placement type & exposure time on product-placement recognition
Author
Babin L.A.
Bird L.
+17Â more
Colford S.W.
Darlin D.
Elliott S.
Ian Brennan
Jacobson M.F.
Karrh J. A.
Karrh J.A.
Khalid M. Dubas
Laurie A. Babin
Lipman J.
McCarthy P.
Murdock G.
Ong B. S.
Reed J. D.
Steortz E.M.
Turcotte S.
Vollmers S.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref