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7 research outputs found
Determining Interbrand Substitutability through Survey Measurement of Consumer Preference Structures
Author
Srinivasan V.
Stefflre Volney J.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Multidimensional Scaling and Individual Differences
Author
Dixon W. J.
Howard John A.
+5Â more
McGee Victor E.
Paul E. Green
Stefflre Volney J.
Vithala R. Rao
Young Forrest W.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
A Multiple Ideal Point Model: Capturing Multiple Preference Effects from within an Ideal Point Framework
Author
Belk Russell W.
Carroll J. Douglas
+10Â more
DeSarbo Wayne S.
Dubow Joel S.
Green Paul E.
Green Paul E.
Hagerty Michael R.
Holbrook Morris B.
Laurent Gilles
Lazarsfeld P.F.
Srivastava Rajendra K.
Stefflre Volney J.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
Pour un positionnement à la carte: Un exemple automobile
Author
Alpert M. I.
Anderson T. W.
+15Â more
Bachelet Daniel
Bertin J.
Cooley William
Dubois Pierre-Louis
Dussart Christian
Juan J.
Kapferer J. N.
Leconte Daniel
Myers J. H.
Négro Yves
Pras Bernard
Ramanantsoa Bernard
Stefflre Volney
Sujan Mita
Urban G. L.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Substitution in Use and the Role of Usage Context in Product Category Structures
Author
Alderson Wroe
Barsalou Lawrence W.
+17Â more
Bartlett Frederick C.
Bransford John D.
Bransford John D.
Bransford John D.
Cassirer Ernst
Gibson James J.
Goodman Nelson
Gregson R. A. M.
Howard John A.
Nedungadi Prakash
Paivio Allan
Pechmann Cornelia
Ratneshwar S.
Rosch Eleanor
Srivastava Rajendra K.
Stefflre Volney J.
Ward James
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Children's Perceptions of Characters: Human versus Animate Assessing Implications for Children's Advertising
Author
Adler Richard P.
Bever T. G.
+31Â more
Blatt Joan
Bullock Merry
Carmone Frank
Carroll Douglas J.
Carroll J. Douglas
Dilley Marcia G.
Federal Trade Commission
Greenberg Bradley S.
Haire Mason
Kachigan Sam K.
Lyle Jack
Miller Scott
Piaget Jean
Quarforth Joanne M.
Reeves Byron
Roberts Donald F.
Robertson Thomas S.
Rossiter John R.
Rubin Ronald S.
Schonemann Peter H.
Schönemann Peter H.
Sheth Jagdish N.
Stefflre Volney J.
Stephens Nancy
Stuart Van Auken
Subhash C. Lonial
Van Auken Stuart
Ward Scott
Wartella Ellen
Wellman Henry
Wells William D.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
A Multiple Ideal Point Model: Capturing Multiple Preference Effects From Within an Ideal Point Framework
Author
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+45Â more
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Barbara E Kahn
Bari A Harlam
Carsten Poulsen
Clyde H Coombs
De Soete
Frank M Bass
Gilles Laurent
H Bozdogan
Hirotsugu Akaike
J Carroll
Jack K.H. Lee
James M Lattin
Joel H Gupta
Joel H Steckel
Joel S Dubow
Joel Steckel
K. Sudhir
Kamakura
Kapil Bawa
Leigh Mcalister
Michael R Hagerty
Michel Wedel
Morris B Holbrook
P F Lazarsfeld
Paul E Green
Pradeep K Chintagunta
Rajendra K Srivastava
Rajiv Grover
Randolph E Bucklin
Richard M Johnson
Roland T Rust
Russell W Belk
S Winsberg
Terry Elrod
T�lin Erdem
V Srinivasan
Volney J Stefflre
Wayne S Desarbo
Publication venue
'Elsevier BV'
Publication date
01/01/2001
Field of study
No full text
Crossref