Article Review: The Elusive Green Consumer: Authors: Katherine White, David J. Hardisty, and Rishad Habib Harvard Business Review, July - August 2019

Going green and sustainable has been a frustrating paradox to companies for decades. Consumers are often considered as the biggest hurdle to companies when going green and sustainable. Most consum­ers claim to be eco-friendly, but in actual fact their green consumption patterns are constrained by other priorities in life, reflecting an intention-action gap. This article, “The Elusive Green Consumer” by White, K., Hardisty, D. J., & Habib, R. (2019) inspires readers of the Harvard Business Review with a comprehensive insight into green consumption and sustainable behavior throughout its 17 pages. &nbsp

Article Review: Digital Doesn’t Have to Be Disruptive

Digital Doesn’t Have to Be DisruptiveAuthors: Nathan Furr and Andrew ShipilovHarvard Business Review:July - August 2019 Issue, pp. 94 - 10

An Analysis of Personality Traits and Learning Styles as Predictors of Academic Performance

The present study examined the influence of Big Five personality traits and learning styles on cognitive and affective academic performance, and gender differences in learning styles. A survey research was employed to collect the data from the target population of students. Participants (N = 1,529) were students who enrolled in Business Administration and Communication Arts at Assumption University of Thailand.Overall, the results indicated that personality traits found to be better predictors of cognitive and affective academic performance than did learning styles. Conscientiousness was a significant contributor of academic performance. Among five personality traits, Conscientiousness, Openness, Agreeableness significantly predicted cognitive academic performance, whereas Conscientiousness, Openness, Agreeableness, and Emotional Stability significantly predicted affective academic performance. Learning styles were also related to cognitive academic performance. Moreover, students in Business Administration reported higher scores in Conscientiousness, Agreeableness, and Emotional Stability than those in Communication Arts. The results showed no significant differences in learning styles between genders