1 research outputs found
Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level
- Author
- ----
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- Alfred L Kroeber
- Andrew Ehrenberg
- Babakus
- Banwari Mittal
- Barry J Babin
- Bob D Cutler
- Boonghee Yoo
- Carl F Mela
- Charles E Osgood
- Cheryl Nakata
- Chin Tan
- Claes Fornell
- Corliss L Green
- Daniel Mccort
- David Burton
- Eileen Bridges
- Elizabeth C Hirschman
- Ellen R Foxman
- Eun-Ju Lee
- Geert Hofstede
- Gerald Albaum
- Gerald J Tellis
- Gilbert A Churchill
- Glen H Brodowsky
- Grahame R Dowling
- Harry C Triandis
- Harry S Watkins
- Jan - Steenkamp
- Jean-Claude Usunier
- Jennifer L Aaker
- John C Totten
- John G Strahilevitz
- Joseph F Hair
- Kale
- Kate Lyons
- Katherine N Lemon
- Kathleen Doran
- Kevin Y Au
- Leland Campbell
- Lenard C Huff
- Marieke Mooij
- Mark D. Uncles
- Martin S Roth
- Michael Bond
- Michael Millet
- Michel Laroche
- Michelle L Roehm
- Mikael Sondergaard
- Nancy Spears
- Naveen Donthu
- Niraj Dawar
- Nobby J Calder
- Olivier Furrer
- Pascale G Quester
- Peter R Dickson
- Pierre Chandon
- Rajeev Batra
- Ran Kivetz
- Ravi Dhar
- Richard Fletcher
- Robert A Peterson
- Robert C Blattberg
- Sanjay K Dhar
- Shalom H Schwartz
- Simon Kwok
- Srinivas Durvalsula
- Stephen Bochner
- Stephen J Hoch
- Stephen L Klineberg
- Steve Jarvis
- Terry Clark
- Tomasz Lenartowicz
- Ward H Goodenough
- Zeynep Gurhan-Canli
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2003
- Field of study
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