Springmaid Fabrics Advertisement Collection - Accession 1555 - M759 (816)

This collection consists of includes eleven advertisements made for the Springmaid Fabrics line by Springs Mills, Inc. to promote their new products. Springs Cotton Mill traces its beginnings to the organization of the Fort Mill Manufacturing Company when it opened a plant in Fort Mill, SC in 1888. The Springmaid Fabrics line was introduced by owner Elliott White Springs (1896-1959) and he used sex appeal to advertise the line during the 1940s and 1950s. This collection includes several of the racy illustrated advertisements that made liberal uses of double entendres.https://digitalcommons.winthrop.edu/manuscriptcollection_findingaids/2720/thumbnail.jp

SC ETV Carolina Stories: Miss Springmaid - Accession 1585 - M776 (833)

This collection consists of a DVD of a South Carolina Education Television (SCETV) program titled Miss Springmaid as part of their Carolina Stories series. According to SC ETV, “Carolina Stories: Miss Springmaid is the story of World War I hero and legendary advertising savant Elliott White Springs. The 30-minute program takes an unflinching look at the irrepressible and provocative advertising slant that made “Springmaid” sheets a household name and changed the approach of the entire country’s advertising industry.” The Springmaid Fabrics line was introduced by Springs Mills, Inc. owner Elliott White Springs (1896-1959) which used sex appeal to advertise the line.https://digitalcommons.winthrop.edu/manuscriptcollection_findingaids/2833/thumbnail.jp