On the manipulation, and meaning(s), of color in food: a historical perspective

While there has long been public concern over the use of artificial/synthetic food colors, it should be remembered that food and drink products (e.g., red wine) have been purposefully colored for millennia. This narrative historical review highlights a number of reasons that food and drink have been colored, including to capture the shopper's visual attention through to signaling the likely taste/flavor. Over the course of the last century, there has, on occasion, also been interest in the playful, or sometimes even deliberately discombobulating, use of food coloring by modernist chefs and others. The coloring (or absence of color) of food and drink can, though, sometimes also take on more of a symbolic meaning, and, in a few cases, specific food colors may acquire a signature, or branded (i.e., semantic) association. That said, with food color being associated with so many different potential "meanings," it is an open question as to which meaning the consumer will associate with any given instance of color in food, and what role context may play in their decision. Laboratory-based sensory science research may not necessarily successfully capture the full range of meanings that may be associated with food color in the mind of the consumer. Nevertheless, it seems likely that food color will continue to play an important role in dictating consumer behavior in the years to come, even though the visual appearance of food is increasingly being mediated via technological means, including virtual and augmented reality

On the shapes of flavours: A review of four hypotheses

Does it make sense to talk about a round wine, or a sharp taste? Many chefs and wine writers certainly seem to think that it does. The historical precedent of ‘the man who tasted shapes’, as well as recent claims that the chemical senses could present us with forms of universal synaesthesia (Stevenson and Tomiczek 2007), make it natural to wonder whether there might not be a widespread form of synaesthesia underlying these surprising reports. Alternatively, however, they might instead reflect nothing more than the metaphorical use of language (cf. White 2008). Intriguingly, a new field of experimental research is now starting to demonstrate many examples where tastes, aromas, flavours, and the oral-somatosensory attributes of foods and beverages are reliably matched to particular shapes. These crossmodal matches are thus both ubiquitous and robust across the general population, or at least within the cultures in which they have been tested to date. After discussing a number of these examples of the crossmodal matching of shape (or shape attributes such as angularity) to food and drink stimuli, we argue that the category of crossmodal correspondences best captures the core of the phenomenon that is at stake. What is more, they may help to explain why the use of such cross-sensory pairings by chefs, food companies, marketers, and designers can be particularly effective. The focus on this specific type of cross-sensory matching demonstrates that it is a much more robust empirical phenomenon than it might at first seem, both because of its extensive use out there in the marketplace, and also because of the theoretical issues it raises about the differences between several plausible alternative explanations of crossmodal associations

The multisensory attentional consequences of tool use : a functional magnetic resonance imaging study

Background: Tool use in humans requires that multisensory information is integrated across different locations, from objects seen to be distant from the hand, but felt indirectly at the hand via the tool. We tested the hypothesis that using a simple tool to perceive vibrotactile stimuli results in the enhanced processing of visual stimuli presented at the distal, functional part of the tool. Such a finding would be consistent with a shift of spatial attention to the location where the tool is used. Methodology/Principal Findings: We tested this hypothesis by scanning healthy human participants’ brains using functional magnetic resonance imaging, while they used a simple tool to discriminate between target vibrations, accompanied by congruent or incongruent visual distractors, on the same or opposite side to the tool. The attentional hypothesis was supported: BOLD response in occipital cortex, particularly in the right hemisphere lingual gyrus, varied significantly as a function of tool position, increasing contralaterally, and decreasing ipsilaterally to the tool. Furthermore, these modulations occurred despite the fact that participants were repeatedly instructed to ignore the visual stimuli, to respond only to the vibrotactile stimuli, and to maintain visual fixation centrally. In addition, the magnitude of multisensory (visual-vibrotactile) interactions in participants’ behavioural responses significantly predicted the BOLD response in occipital cortical areas that were also modulated as a function of both visual stimulus position and tool position. Conclusions/Significance: These results show that using a simple tool to locate and to perceive vibrotactile stimuli is accompanied by a shift of spatial attention to the location where the functional part of the tool is used, resulting in enhanced processing of visual stimuli at that location, and decreased processing at other locations. This was most clearly observed in the right hemisphere lingual gyrus. Such modulations of visual processing may reflect the functional importance of visuospatial information during human tool use

Musculoskeletal Geometry, Muscle Architecture and Functional Specialisations of the Mouse Hindlimb

Mice are one of the most commonly used laboratory animals, with an extensive array of disease models in existence, including for many neuromuscular diseases. The hindlimb is of particular interest due to several close muscle analogues/homologues to humans and other species. A detailed anatomical study describing the adult morphology is lacking, however. This study describes in detail the musculoskeletal geometry and skeletal muscle architecture of the mouse hindlimb and pelvis, determining the extent to which the muscles are adapted for their function, as inferred from their architecture. Using I2KI enhanced microCT scanning and digital segmentation, it was possible to identify 39 distinct muscles of the hindlimb and pelvis belonging to nine functional groups. The architecture of each of these muscles was determined through microdissections, revealing strong architectural specialisations between the functional groups. The hip extensors and hip adductors showed significantly stronger adaptations towards high contraction velocities and joint control relative to the distal functional groups, which exhibited larger physiological cross sectional areas and longer tendons, adaptations for high force output and elastic energy savings. These results suggest that a proximo-distal gradient in muscle architecture exists in the mouse hindlimb. Such a gradient has been purported to function in aiding locomotor stability and efficiency. The data presented here will be especially valuable to any research with a focus on the architecture or gross anatomy of the mouse hindlimb and pelvis musculature, but also of use to anyone interested in the functional significance of muscle design in relation to quadrupedal locomotion

Self-reference in action:Arm-movement responses are enhanced in perceptual matching

Considerable evidence now shows that making a reference to the self in a task modulates attention, perception, memory, and decision-making. Furthermore, the self-reference effect (SRE) cannot be reduced to domain-general factors (e.g., reward value) and is supported by distinct neural circuitry. However, it remains unknown whether self-associations modulate response execution as well. This was tested in the present study. Participants carried out a perceptual-matching task, and movement time (MT) was measured separately from reaction-time (RT; drawing on methodology from the literature on intelligence). A response box recorded ‘home’-button-releases (measuring RT from stimulus onset); and a target-key positioned 14 cm from the response box recorded MT (from ‘home’-button-release to target-key depression). MTs of responses to self- as compared with other-person-associated stimuli were faster (with a higher proportion correct for self-related responses). We present a novel demonstration that the SRE can modulate the execution of rapid-aiming arm-movement responses. Implications of the findings are discussed, along with suggestions to guide and inspire future work in investigating how the SRE influences action