Physiology-based personalization of persuasive technology: a user modeling perspective

Persuasive technology (PT) can assist in behavior change. PT systems often rely on user models, based on behavior and self-report data, to personalize their functionalities and thereby increase efficiency. This review paper shows how physiological measurements could be used to further improve user models for personalization of PT by means of bio-cybernetic loops and data-driven approaches. Furthermore, we outline the advantages of using physiological measures for personalization compared to self-report and behavior measurement. Additionally, we show how two types of physiological information—physiological states and physiological reactivity—can be relevant for PT adaptations. To illustrate this, we present a model with two types of physiology-based PT adaptations as part of a bio-cybernetic loop; state-based and reactivity-based. Next, we discuss the implications of physiology-aware PT for persuasive design and theory. And lastly, because of the potential impact of such systems, we also consider important ethical implications of physiology-aware PT

Exploring physiologic reactions to persuasive information

Persuasion aims at changing peoples’ motivations and/or behaviors. This study explores how and when physiology reflects persuasion processes and specifically whether individual differences in motivations and behaviors affect psychophysiologic reactions to persuasive information. Participants (N = 70) with medium or high meat consumption patterns watched a persuasive video advocating limited meat consumption, while their electrodermal and cardiovascular physiology was measured. Results indicated that the video increased participants’ moral beliefs, perceived behavioral control, and reduction intentions. This study also found an increase in physiologic arousal during the persuasive video and that people with motivations less aligned to the persuasion objective had more physiologic arousal. The findings encourage further psychophysiologic persuasion research, especially as these insights can potentially be used to personalize persuasive messages of behavior change applications