8 research outputs found
Celebrity Endorsers: Do You Get What You Pay For?
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textCommentary: Celebrity Endorsers: Do You Get What You Pay for?
- Publication venue
- 'Emerald'
- Publication date
- Field of study
No full textAvoidance of Advertising in Social Networking Sites
- Author
- Barnes Susan B.
- boyd danah m.
- Cavana Robert Y.
- Cho Chang-Hoan
- Cooper Donald R.
- Davis Joel J.
- Dutta-Bergman
- Gangadharbatla Harsha
- Goldgehn Leslie A.
- Grant Ian C.
- Gritten Adele
- Hair Joseph F.
- Homer Pamela Miles
- Homer Pamela Miles
- Ingram Andrew
- Johnson Thomas J.
- Kiousis Spiro
- Ko Hanjun
- Krishnamurthy Sandeep
- La Ferle Carrie
- Lee Christina K.C.
- Mehta Abhilasha
- Moore Jensen J.
- Namiranian Leyla
- Obermiller Carl
- Patton Michael Quinn
- Polonsky Michael Jay
- Rappaport Stephen D.
- Schultz Don E.
- Schultz Don E.
- Schultz Don E.
- Shavitt Sharon
- Sinclair Lara
- Speck Paul Surgi
- Tufte Birgitte
- Vascellaro Jessica E.
- Vogt Caroline
- Zikmund William G.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textHumorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement
- Author
- Abel Millicent H.
- Andrews J. Craig
- Apsler Robert
- Baker William E.
- Beard Fred K.
- Brouwers Melissa C.
- Cacioppo John T.
- Chung Hwiman
- Cline Thomas W.
- Conway Michael
- Dennis Leslie K.
- Dillard James P.
- Eagly Alice H.
- Flanagan Constance
- Freimuth Vicki S.
- Hale Jerold L.
- Hye Jin Yoon
- Igartua Juan José
- Janis Irving L.
- Janoff-Bulman R.
- Kanouse David E.
- Keller Punam A.
- Koestler Arthur
- Kuiper Nicholas A.
- LaTour Michael S.
- Lazarus Richard S.
- Lee Wei-Na
- Leippe Michael R.
- Lord Kenneth R.
- Maheswaran Durairaj
- Martin Rod A.
- McGhee Paul E.
- Meyers-Levy Joan
- Nabi Robin L.
- Palda Kristian S.
- Passyn Kirsten
- Pechmann Cornelia
- Petty Richard E.
- Ray Machael L.
- Rogers Ronald W.
- Rotfeld Herbert J.
- Rozin Paul
- Sabbane Lalla Ilhame
- Schimmack Ulrich
- Schlosser Ann E.
- Sherif Muzafer
- Simons Jeffrey S.
- Sirianni Carmen
- Speck Paul Surgi
- Spencer F. Tinkham
- Stern Paul C.
- Tanner John F.
- Thompson Suzanne C. Gagnon
- Witte Kim
- Zhang Yong
- Zimmer Mary R.
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- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textIncreasing Brand Name Recall in Print Advertising among Asian Consumers
- Author
- Aaker David A.
- Alba Joseph W.
- Alesandrini Kathryn Lutz
- Anand Punam
- Anderson John R.
- Ang Swee Hoon
- Batra Rajeev
- Beattie Ann
- Childers Terry L.
- Cohen Jacob
- Craik Fergus I. M.
- Craik Fergus I. M.
- Edell Julie A.
- Farquahar Peter H.
- Gardner Meryl P.
- Gorn Gerald J.
- Haugtvedt Curtis P.
- Heckler Susan E.
- Jacoby Larry L.
- Jacoby Larry L.
- Keller Kevin L.
- Kieras David
- Kisielius Jolita
- Kotler Philip
- Lai Leng Tham
- Leong Siew Meng
- Loken Barbara
- Lutz Kathy A.
- Lynch John G.
- MacInnis Deborah J.
- MacInnis Deborah J.
- MacInnis Deborah J.
- Nelson Douglas L.
- Paivio Allan
- Pechmann Cornelia
- Peterson Robert A.
- Postman L.
- Saegert Joel
- Saegert Joel
- Sawyer Alan G.
- Sawyer Alan G.
- Siew Meng Leong
- Singh Surendra N.
- Speck Paul Surgi
- Stewart David W.
- Swee Hoon Ang
- Zajonc Richard
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textPredictors of Advertising Avoidance in Print and Broadcast Media
- Author
- Abernethy Avery M.
- Abernethy Avery M.
- Ainslie Peter
- Bellamy Robert V.
- Berger C. R.
- Clancey Maura
- Cornwell Nancy C.
- Cragan John F.
- Cronin John J.
- Crowley David
- Danaher Peter J.
- Eastman Susan Tyler
- Eastman Susan Tyler
- Ferguson Douglas A.
- Ferguson Douglas A.
- Ferguson Douglas A.
- Haller T. F.
- Heeter Carrie
- Heeter Carrie
- Heeter Carrie
- Heeter Carrie
- Kaplan Barry M.
- Kent Robert J.
- Kneale Dennis
- Krugman Dean M.
- Krugman Dean M.
- Lee Seonsu
- Lin Carolyn A.
- Lin Carolyn A.
- Lin Carolyn A.
- Magazine Publishers of America
- Michael T. Elliott
- Mord Marvin S.
- Moriarty Sandra E.
- Newspaper Advertising Bureau Inc.
- Newspaper Association of America
- Paul Surgi Speck
- Resnik Alan
- Shannon Claude E.
- Stern Bruce L.
- Walker James R.
- Wenner Lawrence A.
- Wenner Lawrence A.
- Yorke David A.
- Zanot Eric
- Zufreyden Fred S.
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textThe Website Schema
- Author
- Alden Dana L.
- Areni Charles S.
- Ariely Dan
- Benbunan-Fich Raquel
- Bradlow Eric T.
- Brown Steven P.
- Brucks Merrie
- Bruner Gordon C.
- Bucklin Randolph E.
- Campbell Margaret C.
- Chen Chaomei
- Chen Qimei
- Chen Qimei
- Childers Terry L.
- Cohen Jacob
- Coyle James R.
- Dellaert Benedict G. C.
- Edwards Deborah M.
- Engelkamp Johannes
- Engelkamp Johannes
- Fiske Susan T.
- Gillner Sabine
- Goodstein Ronald C
- Gregan-Paxton Jennifer
- Gupta Manu
- Hagerty Michael R.
- Hoffman Donna L.
- Hunter John E.
- Häubl Gerald
- Jacoby Jacob
- Johnson Eric J.
- Keller Kevin Lane
- Kenny David A
- Lutz Richard J.
- Lynch John G.
- MacKenzie Scott B.
- Maguire Eleanor A.
- McDaniel Stephen R
- McDonald Sharon
- Meyers-Levy Joan
- Mitchell Andrew A.
- Moe Wendy W
- Moorthy Sridar
- Moran William T
- Murphy Jamie
- Murray Kyle B.
- Nielsen Jakob
- Nielsen Jakob
- Ozanne Julie L.
- Payne John W.
- Peracchio Laura A.
- Raman Niranjan V.
- Rodgers Shelly
- Roehm Michelle L.
- Rossiter John R
- Rossiter John R.
- Rossiter John R.
- Russell Cristal Antonia
- Salam A. F.
- Saunders Christopher
- Schank Roger C.
- Sengupta Jaideep
- Simonson Itamar
- Simpson Annette
- Speck Paul Surgi
- Stayman Douglas M.
- Stevenson Julie S.
- Stoltman Jeffrey J
- Sujan Mita
- Sutherland Robert J.
- Symons Sonya
- Tognazzini Bruce
- Tolman Edward C
- Weinberg Bruce D.
- Whishaw Ian Q
- Wright Patricia
- Wright Peter
- Publication venue
- 'Informa UK Limited'
- Publication date
- Field of study
No full textEnhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads
- Author
- Alesandrini Kathryn Lutz
- Alsop Ronald
- Alwitt Linda F.
- Anderson Daniel R.
- Anderson John R.
- Atkin Charles
- Baker S.
- Batra Rajeev
- Beattie Ann
- Belch George E.
- Bettman James R.
- Brooks Lee
- Bryce Wendy
- Burnkrant Robert E.
- Burnkrant Robert E.
- Carpenter Patricia A.
- Chute Alan G.
- Cole Catherine
- Corlett W. C.
- Courtney A. E.
- DeSarbo Wayne S.
- Duncan Calvin P.
- Ehrenberg Andrew S. C.
- Fiske Susan T.
- Fleming M. L.
- Friedman Hershey H.
- Glass A. J.
- Gray Stephanie A.
- Hastie Reid
- Heeter Carrie
- Hoffman Martin L.
- Holbrook Morris B.
- Isen Alice
- Johnson Michael G.
- Kamins Michael A.
- Kanwar Rajesh
- Kaplan Barry M.
- Kennan Janice
- Krishnan Shanker
- Krugman Herbert E.
- Lang Annie
- Lautman Martin R.
- Liu Scott S.
- Lu Daozheng
- Lutz Richard J.
- Machleit Karen A.
- MacInnis Deborah J.
- MacLaughlan James
- Madden Thomas
- Madden Thomas
- Mandese Joe
- Marketing Science Institute
- Marketing Science Institute
- McArthur Leslie A.
- Mitchell Andrew A.
- Mitchell Andrew A.
- Munch James M.
- Ogilvy David
- Paivio Allan
- Park C. Whan
- Park C. Whan
- Pechmann Cornelia
- Petty Richard E.
- Petty Richard E.
- Pomerantz James R.
- Radio Advertising Bureau
- Reid Leonard
- Reid Leonard
- Richmond D.
- Roberts Donald F.
- Rossiter John R.
- Rossiter John R.
- Saegert Joel
- Saegert Joel
- Schleuder Joan
- Schumann David
- Shimmell Jack
- Soon David
- Speck Paul Surgi
- Starch Tested Copy (undated)
- Steadman M.
- Stewart David W.
- Stewart David W.
- Tinkham Spencer F.
- Treisman Ann M.
- Ward James
- Woodside Arch G.
- Wright Peter L.
- Yorke David A.
- Young Elliott
- Publication venue
- 'SAGE Publications'
- Publication date
- Field of study
No full text
