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1 research outputs found
Integrated Marketing Communications: A Customer-Focused Approach in Marketing Modern Businesses
Author
Al Ries
Anthony Greenwald
+20Â more
Deborah J Macinnis
Edward K Strong
Edward L Nash
George E Belch
Isaac Acheampong
Joan Meyers-Levy
Kwabena Asamoah Asiedu
Martha M Lauzen
Paul A Pavlou
Philip J Kitchen
Philip Kotler
Prasad A Naik
Richard E Petty
Robert J Lavidge
Sandra E Moriarty
Scott A Neslin
Solomon Dukta
Tom Duncan
William E Baker
William Mcguire
Publication venue
'Elsevier BV'
Publication date
01/01/2012
Field of study
No full text
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