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2 research outputs found
Building Brand Equity: Consumer Reactions to Proactive Environmental Policies by the Winery
Author
Aaker David A
Berger Ida E
+20Â more
Berry Leonard
Farquhar Peter H
Hosmer Larue
Judith H. Washburn
Linda I. Nowak
Maignan Isabelle
Mason Julie Cohen
Nowak Linda I
Nowak Linda I
Ottman Jacquelyn A
Polonsky Michael J
Rangan V. Kasturi
Roper Organization
Schwepker Charles H. Jr.
Singhapakdi Anusom
Stisser Peter
Taylor Shirley
Thorson Esther
Yoo Boonghee
Young
Publication venue
'Emerald'
Publication date
Field of study
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