Consumer Attitudes toward Mobile Advertising in India: The Role of Personalization

Mobile phones happen to be one of the gadgets that has attained rapid proliferation among people. Marketers have realized the immense potential this gadget possesses to reach their target consumers and have started using mobile phones as a medium to communicate with their customers. This study is carried out with an objective to examine the factors that affect the attitude of customers towards mobile advertising in India with particular emphasis on personalization. Data was collected from 200 respondents selected from all over India who were aged 18 years and above and use mobile phones. The results of regression and SEM analysis proved that personalization, entertainment, irritation and informativeness have significant influence on attitude and attitude, then, influences the intention to purchase. However, credibility was not found to have any significant influence on attitude

A STUDY ON SHOPPER’S EXPERIENCE IN SHOPPING MALL BASED ON THE SERVICE QUALITY FACTORS

In the modern world, shopping has become an essential routine for the people living in our country. Shopping mall is viewed not only as a purchasing centre but also as an area for the people to get together, socialize as well as for finding entertainment, etc. Since, a transition can be noticed from the traditional shopping centre to an area of community engagement, the proposed study focuses on understanding various service quality factors offered by the shopping mall and also its implications. The paper also investigates the demographic nature of the respondents where the significance between each group is taken into consideration. The structural equation modelling analysis provides important insights to understanding the impacts of different quality components on shopping experiences across. Based on the test performed, it is found out that all the three independent variables are having a positive impact on the shopper’s response and also the demographic study states that there is a significant difference in the shopper’s response across the different age groups.   Keywords:  Service Quality, Shoppers Response and Personal Attentio

Serendipitous synthesis of 1,1-bisfuryl-1- [5-(tri-2-furylmethyl)]furylmethane by the reaction of tri-2-furylmethane with n-butyllithium

In an experiment designed to synthesize the tricarboxaldehyde 2 from tri-2-furylmethane, we observed the serendipitous formation of 1,1-bisfuryl-1-[5-(tri-2-furylmethyl)]furylmethane 3, presumably via the intermediacy of the tri-2-furylmethyl radical

Electrophilic substitution reactions of trisheteroarylmethanes: an efficient strategy to develop novel synthons for organic synthesis

Trisheteroarylmethanes are interesting molecules for the construction of three dimensionally complex systems. From this vantage point, we studied electrophilic substitution reactions on tris-2-thienylmethane and tris-2-furylmethane. During the bromination reaction, we have isolated the tris-bromosubstituted tris-2-thienylmethane in the former case and brominated furanones in the latter case, which may be of synthetic and biological importance