Theoretical Grounds of Determination of the Essence of the Mechanism of Formation of the Consumption Value of a Commodity

The article considers essences of the “category”, “economic category” and “consumption value of a commodity” notions and proves the economic nature of the consumption value and offers authors’ own definition. In order to identify the essence of the “consumption value of a commodity” notion, the article systemises scientific approaches and it is considered from the point of view of the classical political economy, psychology and marketing. The article offers own definition of the consumption value of a commodity and also, on the basis of the specified notions of usefulness, quality and cost, it offers a generalised model of interaction of main factors of formation of the consumption value of a commodity. It develops a mechanism of formation of the consumption value of a commodity based on the value-oriented management and also taking into account differentiators of value and specific features of its components from the point of view of all participants of its creation