MODELLING THE COMPETITIVENESS STRATEGIES OF CONTRACTORS IN PALESTINE

Contractor competitiveness strategies are one of the most important factors that contribute to the success of Construction Company. This research is to develop a model to enable contractors to measure the company competitiveness strategies. Factors that affect contractor competiveness strategies were evaluated through structured questionnaire. Nine groups of factors that affect contractor competitiveness strategies were developed. Relative Importance Index (RII) was used to identify the most important factors. The most 25 important factors (MIFs) that contribute to the company competitiveness were identified. The MIFs were modelled using multiple regressions. Factor Analysis technique was used followed by measuring the correlation and multiple regression analysis. The model that has the highest R², which represents the best values, was selected. The model was successfully able to measure the company's competitiveness in the Gaza Strip