Development of City Destination Attractiveness Index: A China Case

This study aims to develop a comprehensive assessment model of city destination attractiveness index (CDAI), and to validate it by assessing the city destination attractiveness of the selected city destinations in China. The study result will complement the theoretical knowledge body of destination attractiveness evaluation. Besides, by measuring and matching the differences between a destination’s reality and a visitor’s perception, it can work as a decision-making instrument for DMOs, as well as improving tourists’ satisfaction