CLOSE CIRCUIT CAMERAS’ (CCTV) SURVEILLANCE IN NEXUS WITH DATA PROTECTION LAWS, AND RIGHT OF PRIVACY IN PAKISTAN

The instant study is unique of its nature providing a comprehensive analysis on right of privacy and data protection laws in Pakistan with special reference to CCTV surveillance; its scope in the light of judgments of Apex or Higher Courts in Pakistan. It finds that right of privacy is interconnected with other fundamental right of life or right of dignity. CCTV surveillance in Pakistan is ever increasing and posing a threat to right of privacy; it deliberates the arguments about such surveillance in public or private domains and its legality. Further, it tries to intricate the existing legal framework in Pakistan either working as a mean of safeguard for privacy or a source of infringement for or against CCTV surveillance. Meanwhile, the study also presents critical analysis of the Proposed Data Protection Bill (PDPB), 2020 in the light of General Data Protection Regulations (GDPR), 2018

LINKING ABUSIVE SUPERVISION TO TURNOVER INTENTIONS: THE ROLE OF A PSYCHOLOGICAL CONTRACT BREACH AND POTENTIAL ADVANCEMENT: Dr. Muhammad Wasim Akram, Shaza Mahar, Sheraz Munawar, Bushra Mahar

This paper proposes pathways through which abusive supervisor behavior influences employee outcomes. Specifically, we propose that abusive supervision influence turnover intentions. Further, abusive supervision will indirectly influence employee outcomes through breach of psychological contract and advancement potential. A total of 100 responses were gathered for the analysis of study. The analysis was done through filling up questionnaires from the respondents Statistical Package of Social Sciences (SPSS) was implemented to get the results. The results find that Psychological Contract Breach, Advancement potential mediates and moderates between abusive supervision and turnover intention respectively

CAUSE RELATED MARKETING AND GREEN PRODUCTS PURCHASE DECISION: Maria Zulfiqar, Dr Mehboob Ahmad, Shaza Mahar

Purpose: Current environmental problems has forced marketing managers, academics and research companies to look for factors that might encourage consumers to buy green products. Therefore, the purpose of this research was to empirically investigate the impact of cause–related marketing on green products purchase decision specifically in Pakistan’s context. It examines the level of influence CRM has on green products purchase decision. Design/Methodology/Approach: The current study is primarily based on quantitative research design that used structured questionnaires to collect the data from 4 cities of Pakistan. Data was collected through cross sectional method. Findings: The results revealed that cause-related marketing has a positive and significant relationship with green product purchase decision in Pakistan. People of Pakistan have positive inclination towards green products which are associated with any social or environmental cause. Implications/Originality/Value: On the basis of this research it can be concluded that cause-related marketing technique creates brand’s reputation, brand attitude and make people socially responsibility by involving community

Impact of organisational culture on project performance with mediating role of knowledge creation process

The present study aims to investigate the impact of organisational culture through consistency and effectiveness culture on project performance directly and indirectly with mediation of socialisation and externalisation in knowledge creation process. In order to investigate the model of study, the data was collected from software development houses (IT sector) in Pakistan. 136 responses were collected and analysed with PLS-SEM to test the hypotheses studied. The results support the positive impact of consistency and effectiveness culture on project-based performance of software development houses and externalisation in knowledge creation process significantly mediates the relationship between organisational culture aspects consistency and effectiveness with project-based performance. This study contributes to organisational knowledge creation theory, assisting process of performance as it is affected by adopting cultural aspects which is underpinned by the knowledge creation process by providing appropriate evidence to the model

MARKETING STIMULI AND PURCHASE BEHAVIOR OF CUSTOMERS FOR SMART PHONES: A CLOSER LOOK AT CONSUMER INVOLVEMENT: Shaza Mahar, Nasir Farooq, Dr. Aslan B. Amat Senin, Mawra Rauf

The study has used the claims of S-O-R model regarding consumer behavior and investigates the impact of marketing stimuli on purchase behavior of Smartphone users, to add value in the concept; researcher has conceptualized the consumer involvement as a mediator between the relationships. A sample of 318 Smartphone users responded through convenient sampling technique. The findings of the research unfold that marketing stimuli has positive impact on both consumer involvement and purchase behavior. Whereas consumer involvement does mediate the relationship between marketing stimuli and purchase behavior. The major contribution of this research is that it provides deep insight into use of marketing stimuli in studying consumer purchase behavior. Further studies should prioritize the dimensions of marketing stimuli with respect to their impact on consumer involvement and purchase behavior

ORGANIZATIONAL CONTEXT AND PERFORMANCE EVALUATION PROCESS REACTION: A STUDY OF TELECOM SECTOR EMPLOYEES OF ISLAMABAD: Shaza Mahar, Dr. Muhammad Wasim Akram, Dr. Zeshan Anwar, Dr. Muhammad Shahid Nawaz

The present study scrutinizes the relationship among organizational context (job resource adequacy, co-worker relationship and organizational communication) and performance evaluation process reaction through moderation of procedural justice in the telecom sector of Islamabad, Pakistan. The cross-sectional survey is conducted through adaptation of structured questionnaire as a primary source of data collection. A structured questionnaire was floated among 192 employees working in telecom sector. The study expands on applicable research in this region and stretches out the research in the Pakistani context. To test the hypotheses, multivariate analysis, descriptive statistics, correlation, factor analysis and linear regression is used to analyze the impact, Structured Equation Modeling (SEM) is used to identify multiple relationship effects. The structural model was assessed by using Smart PLS 2.0. The study reveals that reactions to performance evaluation process are positively and significant associated with the independent variables, job resource adequacy, organizational communication and co-worker relationship