CLUB COMMUNICATION AS THE BASIS FOR SOCIAL AND CULTURAL ACTIVITIES

Purpose of the Study: The article considers the phenomenon of club communication and possibilities of realizing its pedagogical potential by means of social and cultural activities. Methodology: The differentiated analysis of various directions of club communication in the aspect of improving the performance of cultural and art institutions has been carried out. Club communication in this regard is considered as an alternative to the dominance of formalized and regulated communications, blocking the development of an individual as a creative subject. Main Findings: The main characteristics of the organization of club communication processes for solving various psychological problems are identified. Various types of club communication are offered that form the basis of socio-cultural activities. Originality: The problem areas for further improvement of socio-cultural activities using the pedagogical content of created situations of interpersonal communication are identified