ARTISTIC TRADITIONS OF THE EAST AND WEST IN CONTEMPORARY KAZAKH DESIGN

Purpose of the study: The purpose of the article is to determine the degree of interaction of the eastern and western art schools in the practice of Kazakh design and to identify their role in the formation and development of design in Kazakhstan. Methodology: The study is based on a complex methodology determined by an interdisciplinary approach involving the use of the methods of historicism, systematization, stylistic analysis, and comparative analysis. The methodology was based on research concepts of T. Stepanskaya, R. Yergaliyeva, E. Balabekov, B. Amanov, A. Mukhambetova. Main Findings: Based on the studied sources, the authors can draw the following conclusions: 1) The interaction of artistic traditions of the East and West is due to the fundamental unity of the human race, ensuring the permeability of cultural boundaries; 2) The diversity of creative individuality, originality of modern approaches combined with the achievements of traditional culture are the distinguishing features of the professional values of contemporary Kazakh design. Applications of this study: Thus, the scientific and practical significance of the study consists in the fact that: - the results can be the basis for the development of lecture courses in the framework of educational programs of higher education institutions for the specialty “Design”; - the conclusions can serve as an impulse for creative development in the modern practice of transmitting national traditions in design. Novelty/Originality of this study: The originality of the research is associated with the identification of trends and prospects for the development of fashion, advertising, interior, and environmental design in the modern cultural environment of Kazakhstan, as well as the establishment of the importance of spiritual and aesthetic foundations of color scheme in the disclosure of the figurative components of design projects. The novelty of the research consists in determining the influence of the traditional color scheme of Kazakh decorative and applied arts on the shaping and color scheme in the products of modern design, many of which are the main bearers of the regional ethno-semantics

The distinctive characteristics of color perception in the Eastern and Western cultural tradition

Abstract. This article examines the diversity of color, from conveying one's esthetic preferences and the ability to make an emotional impact upon the human psyche to its role in getting across amplified figurativeness and informativeness and fulfilling the symbolic function. Color, which sends out signals, having become a sort of a link between the human and cosmological worlds, where light and color were perceived as the attributes of the divine, has turned into a significant information function. In this article, the authors speculate on apprehending the world of color, which is a harmony of color combinations and specific tones perceived by every nation in its own way, depending on its cultural traditions and experience. The authors have made an attempt to investigate the notionalconceptual content of color and identify the distinctive characteristics and role of color symbols in the cultures of the West and the East