15 research outputs found

    The E-Customer: Customer Relationship And Retention

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    E-commerce is currently being used by organizations to increase their market share while retaining customer loyalty.  This paper discusses ways that organizations can use to attract new customers and retain existing customers to attain sustained profit growth.  Data warehousing, data mining, and customer relationship and retention approaches that can be used for assisting organizations achieve these goals are discussed

    Fuzzy Analytic Hierarchy Process Model For Determination of Service Quality in Telecom Networks

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    One of the commonly used methods for multi attribute decision making is analytic hierarchy process (AHP). During last two decades, the analytic hierarchy process has been successfully applied to numerous decision areas. The essence of AHP is in permitting the decision-maker to perform pair-wise comparisons of each of the factors or criteria -- one-on-one -- to derive overall priorities. These pair-wise comparisons may be stated verbally as in Criterion A is equally, moderately more, or strongly more important than criterion B. The adjectives likely or preferable may be substituted for important. These are converted to numerical values (generally in pre-specified range like 1 to 9) in the traditional, non-fuzzy AHP approach. The AHP method may be used for such decisions as selecting a single course of action from several, for priority setting, and for resource allocation. For the single decision-event, AHP\u27s use is based on the following assumptions, that for a significant decision, there are several courses of action (alternatives) available, from which one will be selected based on governing criteria, not all of which will be of equal weight

    Merging an e-Business Solution Framework with CIS Curriculum

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    Since corporations first started conducting business on the Internet in 1993, it has moved quickly from being a curious spectacle to a matter of survival for most businesses. To achieve successful results in this on-line business environment on a consistent basis, companies need to rely on two critical success factors. First, a robust framework to guide the design and implementation of e-Business strategy is crucial. Second, if companies are interested in e-Business applications that are robust, flexible, scalable, maintainable, and platform-independent then the development environment used to design, implement, and deploy such applications is more critical than ever before. These characteristics will gain importance as corporations begin migrating e-Business applications from the traditional Web-based environment to a wireless, mobile, hand-held, and pervasive computing paradigm. A consequence of such ongoing changes in the information technology field will require Computer Information Systems (CIS) departments to regularly update curriculum to ensure that students are imparted with the conceptual knowledge and technical skills expected by the IT industry. This paper describes an e-Business solution framework, and analyzes the impact of the technological and e-business evolution on an existing CIS curriculum in the College of Business at a university in the state of Texas. It discusses the new curriculum developed and implemented in response to these technology changes. Finally, the paper also describes some of the challenges of implementing the new model and the resultant impact

    IIMA 2018 Proceedings

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    Call for Abstracts and Papers

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    Conference topics include but are not limited to: Cybersecurity, Medical Informatics, Smart Systems, E-learning, Library Science, IT for Economic Development, E-Government, Technological Innovations, Digital Marketing, Business Analytics, Cloud Computing, E-business/commerce, Emerging Trends, Digital Accounting, Healthcare IT, IT Auditing/Forensics, Mobile Computing, Organizational Culture & Technology, Social Networking, and Big Data
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