Before Blue Birds Became X-tinct: Understanding the Effect of Regime Change on Twitter's Advertising and Compliance of Advertising Policies

Social media platforms, including Twitter (now X), have policies in place to maintain a safe and trustworthy advertising environment. However, the extent to which these policies are adhered to and enforced remains a subject of interest and concern. We present the first large-scale audit of advertising on Twitter focusing on compliance with the platform's advertising policies, particularly those related to political and adult content. We investigate the compliance of advertisements on Twitter with the platform's stated policies and the impact of recent acquisition on the advertising activity of the platform. By analyzing 34K advertisements from ~6M tweets, collected over six months, we find evidence of widespread noncompliance with Twitter's political and adult content advertising policies suggesting a lack of effective ad content moderation. We also find that Elon Musk's acquisition of Twitter had a noticeable impact on the advertising landscape, with most existing advertisers either completely stopping their advertising activity or reducing it. Major brands decreased their advertising on Twitter, suggesting a negative immediate effect on the platform's advertising revenue. Our findings underscore the importance of external audits to monitor compliance and improve transparency in online advertising

The Inventory is Dark and Full of Misinformation: Understanding the Abuse of Ad Inventory Pooling in the Ad-Tech Supply Chain

Ad-tech enables publishers to programmatically sell their ad inventory to millions of demand partners through a complex supply chain. Bogus or low quality publishers can exploit the opaque nature of the ad-tech to deceptively monetize their ad inventory. In this paper, we investigate for the first time how misinformation sites subvert the ad-tech transparency standards and pool their ad inventory with unrelated sites to circumvent brand safety protections. We find that a few major ad exchanges are disproportionately responsible for the dark pools that are exploited by misinformation websites. We further find evidence that dark pooling allows misinformation sites to deceptively sell their ad inventory to reputable brands. We conclude with a discussion of potential countermeasures such as better vetting of ad exchange partners, adoption of new ad-tech transparency standards that enable end-to-end validation of the ad-tech supply chain, as well as widespread deployment of independent audits like ours.Comment: To appear at IEEE Symposium on Security & Privacy (Oakland) 202

Blocking JavaScript without Breaking the Web: An Empirical Investigation

Modern websites heavily rely on JavaScript (JS) to implement legitimate functionality as well as privacy-invasive advertising and tracking. Browser extensions such as NoScript block any script not loaded by a trusted list of endpoints, thus hoping to block privacy-invasive scripts while avoiding breaking legitimate website functionality. In this paper, we investigate whether blocking JS on the web is feasible without breaking legitimate functionality. To this end, we conduct a large-scale measurement study of JS blocking on 100K websites. We evaluate the effectiveness of different JS blocking strategies in tracking prevention and functionality breakage. Our evaluation relies on quantitative analysis of network requests and resource loads as well as manual qualitative analysis of visual breakage. First, we show that while blocking all scripts is quite effective at reducing tracking, it significantly degrades functionality on approximately two-thirds of the tested websites. Second, we show that selective blocking of a subset of scripts based on a curated list achieves a better tradeoff. However, there remain approximately 15% `mixed` scripts, which essentially merge tracking and legitimate functionality and thus cannot be blocked without causing website breakage. Finally, we show that fine-grained blocking of a subset of JS methods, instead of scripts, reduces major breakage by 3.8$\times$ while providing the same level of tracking prevention. Our work highlights the promise and open challenges in fine-grained JS blocking for tracking prevention without breaking the web

Impact of CEO Gender on Employee Turnover and Employee Returns

This purpose of this research was to investigate the impact of CEO gender on Employee Turnover and Returns for the year 2017 in 40 companies of Fortune 1000. This research adopted causal research design and quantitative research method. The collected data were examined by the independent sample t-test via SPSS software. The study found that CEO Gender has a significant impact on Returns per Employee in terms of profits. However, CEO Gender was not found to have any impact on Employee Turnover. The findings of the study suggest that gender of the CEO matters in giving rise to returns per employee through profit. The findings also suggested that despite gender impacts, underrepresentation of women in executive managerial positions are results of social perceptions and should be looked up to reduce gender gaps to increase organisational performance and productivity. This research also emphasises that organisational policies and practices could be implemented to encourage women into leadership positions and offer equal opportunities in terms of recruitment, pay and evaluation of performance to improve performance. Lastly, this is a pioneer research to evaluate CEO gender’s impact on Employee Turnover and Returns per Employee